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Targeted traffic – Can Your Online Business Survive without It?

Some might say – any traffic is a good traffic. I will argue with them. Most likely they are trying to sell you something that you do not need. Like machine-generated hits, for example. They won’t do you any good. They can even hurt you. Let’s say you’re promoting an affiliate offer. If your affiliate manager will see a lot of fraudulent clicks for your account, they can either dispute your commission or completely shut down your account. In short, not every type of traffic will work for your business.

You should be specifically looking in obtaining a very targeted website traffic that works for your business. You need the visitors who have their credit cards ready and can’t wait to complete the purchase of whatever you are selling.

You do not want people who are just browsing the Internet who are not looking for your product or service. In 3 seconds that you have to „make an impression“ you will not be able to convince a person who is on the way to buy something different to spend another 20 seconds reviewing your special offers. This type of visitors will not sign for your list. When speaking about visitors, quantity is not always equal quality. So you do not need just a1000 visitors who landed on your site by mistake and can’t wait to go somewhere else. It’s much better to have 10 potential buyers who are at your website because they are looking to obtain something you have.

Hence, your plan should be to acquire targeted traffic only. You need people who are looking for products that your site promotes. You do not won’t people that are looking for free products in your field. You do want people who are actually planning to use the product that you are selling. You want visitors who are interested in what you have to offer.

What do you need to do and how can you go after this very specific kind of traffic – targeted traffic? You need to locate the prospective buyers. Here are just few ways to get their attention:

1. Creating articles that showcase your products. Explaining and focusing on benefits that your product offers versus the features that you product has. Customers need to know how your product will help them, how it will make their live easy, how it will make them feel better, enjoy their lives, provide them with a pool of information etc.

2. Advertisement should be placed in the strategic spots popular among the people from your targeted niche. This way your potential customers can see those ads.

3. Making it easy to find your website by posting links in as many places as possible. But be aware of bad neighborhoods. Exchanging links with sites that have bad reputation with search engines can be a deadly mistake.

4. Looking for the blogs and forums where your prospects are „hanging“ out and passionately discuss various topics related to your product or service.

All those actions should ideally result in you capturing names and emails of potential customers and customers that already bought something from you. This is important step if you want to build long-term relationship with your prospects and customers, and targeted traffic can help you to achieve this step much easier than any other traffic. Also the loyal visitors will [b]increase website traffic[/b] making it easier to monetize.

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Can Your Business Survive without Targeted Traffic?

Some might say – any traffic is a good traffic. I will argue with them. Most likely they are trying to sell you something that you do not need. Like machine-generated hits, for example. They won’t do you any good. They can even hurt you. Let’s say you’re promoting an affiliate offer. If your affiliate manager will see a lot of fraudulent clicks for your account, they can either dispute your commission or completely shut down your account. In short, not every type of traffic will work for your business.

The [b]targeted site traffic[/b] is the only kind you of traffic you need and should be looking for. You want people who have already did their research, have their credit cards ready and are willing to buy what you are offering.

Just any kind of traffic that is looking for something that you are not offering and is on the way to get that stuff, is not going to buy what you are offering. They are not interested. They won’t join your list. The bottom line: you should not be aiming to get 1000 visitors who will stay for 2 seconds on your site and click away. You want 10 potential customers who have their credit cards ready and want to buy what you’re selling.

Hence, your plan should be to acquire targeted traffic only. You need people who are looking for products that your site promotes. You do not won’t people that are looking for free products in your field. You do want people who are actually planning to use the product that you are selling. You want visitors who are interested in what you have to offer.

How do you obtain targeted traffic? What do you need to do? Below I discus a few ways to attract the right kind of visitors:

1. Creating articles that showcase your products. Explaining and focusing on benefits that your product offers versus the features that you product has. Customers need to know how your product will help them, how it will make their live easy, how it will make them feel better, enjoy their lives, provide them with a pool of information etc.

2. Placing ads where customers could see them. Looks what your competitors are doing. This is an easy way to find some good spots for advertising your offer or website.

3. Making it easy to find your website by posting links in as many places as possible. But be aware of bad neighborhoods. Exchanging links with sites that have bad reputation with search engines can be a deadly mistake.

4. Visiting blogs and forums pertinent to your market and placing signatures and comments with your information. Your potential customers hung out there, listen to their questions, they can mention quite a few good spots and forums that you haven’t thought of before. Participate in discussions, offer your expertise through advises. Communicate only on topics that are directly related to your business.

You main objective should be to capture prospects and customers‘ information for further marketing campaigns. At least they should give you their names and emails. And when it’s done don’t forget to actually using the list that you have built. You subscribers can seriously increase website traffic and bring substantial profits.

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