As professionals in the fitness industry, we are certainly a marginal business. What this implies is that historically in our profession, if we make a profit in the twenty to twenty five percent range, we are doing very nicely. Perhaps you did not know that many fitness studios only make a ten to twenty percent profit?
The question that comes to mind is this: will those small profit margins allow you to create the financial freedom that you desire? It is hard to imagine why someone would even choose to be a fitness professional if they knew that the margin of income is so small. Of course we get into this business to change lives; and that is a noble reason.
However, is it really possible to change lives and make a difference in the world if you are not even making enough money to support yourself? How can you help others if you can barely keep yourself afloat? The solution is to find ways to help you run a financially lucrative fitness business.
You need to get your life and business „outside the margins!“ Many fitness business owners are still running their models with a „business as usual“ model. Running classes, sessions, bootcamps and the typical offerings every gym has. These are great; we need them.
But in addition to running classes, fitness experts need to find other ways of creating income and move away from doing only the things that do not generate much income. For example, using marketing systems that are already done for you is a great idea.
By using these out of the box marketing strategies, you will likely notice a significant improvement in the profit margin of your business. You will also probably find that you have more time to invest in other money making ventures. These systems provide you with what you need to run a profitable fitness campaigns.
About the author: Vito La Fata is an entrepreneur and coach who can show you how to make more money in fitness. Visit his website and let him show you how to own your own business.