One model that has changed drastically over the past decade is the network marketing business model. The days have truly ended where people are signing up friends and family looking for financial freedom.
It’s just no longer effective. Besides, the world has made the transition over to the internet by the masses. Mostly all serious network marketers who are looking for long-term residual income have found their way to the internet in one way or another. So, why is this such a big deal? The main reason is because of the ease of creating and building networks that the Web 2.0 concept has brought in.
Now, before we can move forward in demonstrating why network marketing is literally exploding on Web 2.0, let me explain what Web 2.0 is. Upon the inception of the internet, all the websites were pretty plain and static. No interaction was available to users. Today, things are completely different.
Now, we can check out the websites and also interact with them. Just think about YouTube and you will understand this. People can not only see what is on the website, but they can leave comments, pass on what they liked to their friends, and do so much more with the content where that was not possible when the Internet was introduced.
Needless to say, network marketing has evolved right along with these social enhancements. Network marketing professionals are now conducting business through portals like YouTube, GoArticles, Utterli and so on in efforts to reach their target market.
Now, following this method is extremely effective since people are more likely than not to pass on information and content that they like. The process of doing this on the internet has become so simple since the introduction of bookmarking and syndication feeds, two of the most effective tools that have basically put social network marketing on the map.
Nonetheless, out of all the different strategies we have talked about, don’t forget how important the blog concept is. There is almost no simpler way to stay in touch with your market than by participating in the blogosphere.
To paint the picture of what is being done, network marketers are able to generate new leads, build and grow their networks, create brand identities and more.
There is no doubt that Web 2.0 has revolutionized the network marketing industry. But keep in mind, we live in a world that is ever-changing. Using the internet to grow network marketing businesses is rapidly catching momentum and where it goes from here no one really knows. Yet those who take the time to learn how to work it now will definitely benefit in due time.