Alle Beiträge von Dante Grossman

How SEO will change in 2012

It’s no surprise for people that work in web marketing when the playing field shifts. That’s the nature of this rapidly developing world, especially as it’s in its relatively early days. Earlier this year Google announced that they were changing the way their search system works, to make it more ‚personal,‘ and also added a coda about how they were going to crack down on search engine optimisation.

It should be said first of all that ‚cracking down‘ on SEO isn’t anything new. We all know the kind of techniques that frustrate users and search providers. Shoddy content which clutters the internet for no reason other than to provide links for a website, or those cheap tricks such as making phantom sites full of links which look out for the Google bots, shouldn’t be anything that people want to keep around. These are already proving to be ineffective, and the cowboys are struggling to continue.

This isn’t a new thing to talk about, and it’s actually something that will be welcomed by good SEO providers. Poor content is something that belongs to the cowboy side of SEO, or ‚black hat.‘ When it comes to white hat techniques, the content is designed to be indistinguishable from other user content. In other words it’s written for people to read, rather than just being junk to fill up web page space. Skimming off the poor content will allow better SEO companies to be more effective.

White hat techniques, which involve writing genuinely good content for users while promoting websites and building links, have been implicitly saved by Google for the time being. They’ve said that they want to get rid of content written ‚for search engines‘ and that strongly suggests the key-word heavy junk that you see, rather than more subtle work.

Indeed, it would be difficult to crack down on that anyway, given that it would mean having to distinguish between user blogs with links, and SEO blogs written in the same way, also with links. So at the moment SEO is still here to stay, and does still work, but it would be good to use it alongside newer marketing techniques.

For a digital marketing agency in Manchester that can help boost your business, search online.

Photos that defined the 20th century

A picture is worth a thousand words. It may be a total clich, but some photographs really do stand up to this claim. Photography, when used as an artistic format, can be highly expressive, provocative and full of meaning. However, it is when it’s used as a story-telling device – a means of documenting important moments in history – that photography is at its most direct, urgent and compelling. The medium of photography can be used to force the world to take notice of injustice or suffering, but it can also spread messages of hope and possibility.

Often, when photographers find themselves in warzones or at scenes of natural disasters, they are thrown into a challenging moral predicament. Their journalistic instinct is to document what they see and bring it to the attention of the wider world, but this often means they are watching terrible things happen and not intervening to prevent the suffering they witness. At the same time, photographers often put their own lives on the line, and many have paid the ultimate price in their efforts to get to the centre of the action.

One image perfectly epitomises the moral dilemma war photographers have to struggle with, whilst also giving some impression of the dangers they face. Taken in Vietnam by Nick Ut in 1972, it shows a group of Vietnamese children running in panic from a US napalm attack. At the centre of the photo is an unclothed girl named Kim Phuc, shrieking in desperation having been severely burned. The photo hit a nerve around the world, displaying the shocking consequences of America’s tactics, and giving further impetus to the anti-war movement.

World-changing photos aren’t only taken by journalists. In 1941, an SS soldier captured an image now known as The Last Jew of Vinnista. Discovered in one of his personal albums after the war, this sickening image shows a gaunt Jewish man sat on the edge of a pit of dead bodies, with a guard stood behind him with a gun to his head. All 28,000 Ukranian Jews from the city of Vinnista were killed during WWII.

The power of photos like these derive their power from an uncompromising depiction of humankind at its worst, but many images also exist which celebrate the great things humans have achieved, and they deserve an equal place in history. Just take a look at Buzz Aldrin’s shot of the first human footprint on the Moon, taken in 1969, and marvel at the human spirit of adventure and discovery.

Sapphire Studios is the place to go for unforgettable photos.

Being persuasive in an argument

Being persuasive is a fantastic asset to have as it can help you in many different ways. Being persuasive in a working environment can help someone to progress their career as they will be able to persuade people in to their way of thinking or persuade people into agreeing that they are the right person for a certain job. Anybody can learn to be persuasive using a few simple techniques.

The first technique is to appear as knowledgeable as possible through the use of a complex vocabulary which will help a person seem more intelligent than the person who is opposing them. Using overly complicated words can make others feel inferior and not want to enter into a debate for the fear of looking stupid. A person who uses long words is also likely to speak more than the other person which will always be an advantage in an argument.

Aggression is another useful technique when trying to persuade someone. Whilst not being overly aggressive or pushy it helps to throw people off of their argument. If someone is arguing their point with you and you chance to interrupt them not for the sake of it but with a strong point, then take that opportunity as it will not only make you appear passionate but also ruthless too.

Possibly the most important technique for helping someone be persuasive is their body language. They have to stand up tall and project themselves to show that they have confidence in their argument rather than slouching and mumbling which is an invitation to others to become the dominant person in the argument. To be persuasive a person must also listen to their rival as a sign of respect but also so that they can come back with the appropriate response to what they have just heard.

It is vital to put forward a strong point when being persuasive but it is more important to be honest when doing so. At no point in someone trying to put forward a persuasive argument should they resort to lying. Using only the truth will help to build trust whilst lying to try and win an argument will decimate any trust immediately if the other person knows you are lying.

Get some persuasive training with NLP.