Network and Internet Marketing reps are usually faced with a very important need – the need to access a large number of qualified prospects. Magnetic Sponsoring, a technique made popular by an entrepreneur named Mike Dillard is one very new and exciting way to do just that.

So how does magnetic sponsoring work? Let’s first take a look at the old method of securing prospects, which is to approach anyone and everyone you know. The downside of using this method is that you end up facing a lot of rejection, because, let’s face it, ‚anyone and everyone‘ doesn’t exactly refer to qualified prospects.

The new method is thus to ‚attract‘ qualified prospects to you like a magnet. You do this is a number of ways.

Firstly, you cultivate the demeanor and characteristics of a leader. When people feel that you are an ‚achiever‘, they will look up to you and be drawn to you. Secondly, magnetic sponsoring states that instead of selling your product, you should be selling your system – the reason why your products exist.

Once you can show the need for your product, people will be drawn automatically to your product – since you have given them a reason to! Combine this with selling the qualities of a winner within yourself, and the approach is complete. Here are some of the many benefits to using magnetic sponsorship.

1. Build a relationship with Prospects By providing information to your Prospects, you build up a trusting relationship with them. Following the rules of magnetic sponsoring, your information will be related to creating a need for your product, and once your Prospects recognize the need for your product, who else will they turn to but someone they trust?

2. Qualified leads means Less Rejection As discussed earlier, the old method of approaching Prospects meant dealing with a lot of rejection, and thus, decreased motivation was an unfortunate result. With magnetic sponsoring, you are attracting Prospects to you who already are interested in your product, thus you are far less likely to experience a large number of rejections.

3. Saves time and money Of course, ultimately, the aim of any successful entrepreneur is to save time and decrease cost. Using magnetic sponsoring helps you achieve both of these aims. By spending less energy trying to convince uninterested prospects on the benefits of your product, you save time. And by attracting Prospects to you, you reduce the need to spend money on marketing!

At the end of the day, with a solid and timeless network marketing philosophy, it does look that Sponsorship Marketing is a phenomenon that is set to work for a long time to come.