Good printing sells. Bad printing however, not only won’t sell your product, it might even destroy your reputation.

Your customer’s first impression of your business likely comes from a billboard, flyer, brochure, pamphlet or some other print advertisement in Phoenix. Printing that is bright, colorful, clean and sticks out, will grab a customer’s attention and will be unforgettable. Bad printing jobs will be ignored or cause potential customers to go to your competitors.

We have all seen bad print jobs. Just look through any magazine, or look at flyers pasted to a telephone pole. Now, by bad print jobs, I don’t necessarily mean ones that are cloudy with a bad finish, bad design and poor colors. I also mean the forgettable advertisements. Confusing and mediocre print ads can be just as harmful, and even worse, than the printing jobs that lack attractiveness.

So what makes a print advertisement unforgettable? Ugly posters might be memorable, but that may send a negative message that you weren’t looking for. Beautiful print ads might be pretty to look at, but they may not necessarily be memorable.

First, think of the message you want to convey. Then create an innovative design that will capture people’s attention while, at the same time, delivering your message. This has to be done in seconds. Some of the best ways to accomplish this is to use human emotion: humor, fear, joy, sadness, happiness. If you can put those types of feelings into your design, then you’ll likely have a foundation to build unforgettable print advertisements.

So then what? Now that you or your graphic designer has come up with an innovative design, how do you put that onto paper? This is really the easy part.

Find a professional Phoenix printing store that you can trust. This print shop should be able to do many different kinds of print jobs in different mediums. You will want to choose a Phoenix printing store that also uses the best materials. The last thing you want to do is use sub-par printing services and materials that will turn your design into something mediocre. Remember, these print advertisements will be the face of your business.

Also, remember to think ahead. If you have a convention, trade show or some other even that requires a deadline, act early. Some print jobs will need time to complete each project. You don’t want to be stressing out because your printing materials haven’t showed up in time.