There’s a reason why viral marketing has taken off on the net in that last few years and it’s because it’s never been so cheap to reach so many people. At its core viral marketing is all about letting other people spread the word about your site for you. But how does viral marketing work and where do you start?

It’s important to be different when hoping to go viral as the internet really has no time for ideas that have been done before. That doesn’t mean you have to complexly re-invent the wheel, some of the most successful viral campaigns have been a new slant on an old concept. Mostly you will have to experiment to until you find the right formula.

A mistake that people often make when they create some kind of viral content is „overselling it“. For example if you create a great info-graphic but your corporate branding is too prominent it’s going to put people off. We don’t mind being sold to but do it under the radar.

Unless you get the ball rolling with your viral campaign it will more than likely be going no-where fast. Even if you do have something that people feel compelled to share you have to get the ball rolling in some way, the easiest method is to contact a blogger with a large readership to talk about what you’re doing.

It’s really important to measure your success with any kind of campaign. Unless you only plan to do one campaign (not advisable) how will you know what works/what doesn’t unless you measure how many extra visitors/sales you get? It’s not always easy to measure how successful your viral marketing efforts are but anything is better than nothing, knowledge is power when it comes to statistics.

Don’t forget that the end result of any campaign is to make money either directly or in-directly. I hope these tips help you to come up with a great campaign for your blog.

If you’re interested in learning more about Viral marketing then check out my marketing blog for more info. I have lots of ideas there on how you can attract more visitors.