Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. Many salespeople struggle on the telephone because they dread telemarketing. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

A prospecting company can allow you to reduce phone time with those not interested. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

The tough business climate means that you must respect the use of your advertising dollars even more. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This is a simply a piece of technology doing the dialing which can allow a prospecting company to hit five times the number of prospects your salespeople can hit.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

If you have struggling salespeople, you may be able to reduce your staff by outsourcing new sales to the prospecting firm. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.