Aroma Espresso Bar announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system Aroma is the most successful coffee franchisee in Israel and is rapidly expanding in the United States. Based in New York, Originet, a Web Design and development firm, is one of the industry leaders in e-commerce solutions.
The success story of Aroma, an Israeli national success story in the past decade, started in 1994 as a small one branch coffee shop. They are now a legitimate international player and have, at the moment, 80 branches in Israel. With locations in New York City they have gained a foothold in the U.S. market and are employing their patented „Eight Pillars of Quality“ and philosophy of one branch per franchise to compete with major chains such as Dunkin Donuts and Starbucks.
Aroma Espresso Bars, in addition to their healthy selection of sandwiches and salads, also has a patented coffee that uses only Arabica beans from Africa and Central America. It is their policy to serve only food that is tastier, fresher, better and healthier. This provides them a distinct edge over other chains that carry only high fat pastries and fried foods. All of the food served at Aroma is fresh and prepared on site in an open kitchen where you can see the ingredients and the people preparing them. This design was thought out very carefully and is part of the total strategy of the company. Aroma Espresso Bars have integrated healthy and fresh food; quality delicious coffee, a menu that is short but varied which proves easy to order from, along with an in-store environment which makes customers return back time and again. They don’t pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.
Originet will create an online system for ordering menu items and coffee which can be either picked up or delivered to your home or office. This is a first for this type of business and could well put Aroma on the map as a major contender here in the United States. Using their success and experience in Israel as a launching ground, Aroma Espresso Bars hopes to secure a large market share of the billion dollar coffee industry. They have deliberately positioned themselves in between fast food restaurants and traditional coffee cafes to create a market position they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an incorporated shopping cart solution that makes it easy for customers to order multiple products. Online sales brought in a little over $300 Billion last year which was almost double the 2006 number of $160 Billion. Aroma is planning to become one of the beneficiaries of this expanding market and show the way for others in the food service industry. Originet, already an industry leader in their own field of web design and development, has the skill and the technology to get them there.