When ‚ing‘ is added to a word like ‚market‘ something new is created out of something old. A noun gets a new meaning that is the original meaning with an element of action added. Thus, marketing becomes all the actions that go on in markets.

Markets are ancient social institutions. From the earliest times of economic activity people took produce to places where others gathered with similar purposes. They traded, chatted, exchanged jokes and displayed their wares to maximum advantage. In many cases markets grew and became permanent market towns.

Where potential buyers might be, displays are important to attract attention. Girls are experts at this because, like flowers, they are naturally very attractive and so using their natural beauty is fun. But even when marketers have flowers to sell they move the most beautiful ones forward to attract the attention of passers by displaying them to their best advantage. This is an essential activity in marketing.

Traditionally there have always been people involved in markets. They are very social places where traders usually maintain friendly relations with each other though fights do flare up momentarily. In general there is understanding in markets that the purpose is to trade. With that as the background transactions take place happily and traders deploy their wares in ways that will connect human eyes, minds and wallets.

Big bustling cities are busy with marketers. Vehicles move about blazoned with colorful advertisements. Newspaper sellers cry out to attract buyers who will read information sandwiched between persuasive images and slogans. The continual movement and economic activity of city life becomes intoxicating as it flows through streets.

Big cities like Paris, London and New York are iconic, but Trafalgar Square has finite dimensions and not everyone can be there. People congregate in other places and where there are crowds there are marketers. Some inventive entrepreneurs send out groups of lovely young people into crowds where people are engaged in leisure to attract attention to goods that are connected with leisure such as sun cream or sun glasses. Products, prices, people and places are thrown into a heady mix of economic activity.

As the human population grows and as technology advances crowds become more dense and space more rare. A great deal of activity occurs now in cyber space. Millions sit in their own small rooms but interact with other people by means of computer keyboards. Social networking sites are the new exciting people populated streets for marketing.

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Marketing it is the set of activities initiated by the companies which aims at communicating with the clients, customers and the world about the products the company offers. The company could just communicate about the products, either new in the market or introducing new qualities in the products.

It is a tool through which the company uses to create its brand. It is used to define customers, attract them and retain them. An entity could use it to build its reputation or differentiate itself. It is a channel through which a company announces and introduces a new product to the consumers. It can also be used to promote existing products.

Various approaches are used in product promotion. Some companies opt to attract customers and build good relationship with them. Others use social mechanism to gain more customers. That which benefits the community is what they build on. Good products with no harmful effects are a social channel to gain customers. Branding involves the creation of a label through which a certain entity is able to identify itself with.

Product promotion activities varies from one industry to another. This could also depend on the product being marketed. Designing product tools which are likely to be accepted by the company customers forms the base. Product and market research also lays foundation. Promotion of those products through adverts is done after the product design. Setting various product prices is the next thing to be determined which is the followed by release of the product into the market.

Marketing strategies are designed to provide a plan of activities to be undertaken. First, market research is carried out to establish the gaps in the market. Then various approaches to fill those gaps put in place. Market penetration is used where the products are to be priced at a low price in order to get deep into the market. If the product is of special qualities such as luxury and sports cars, then the pricing is done to meet the needs of a certain client base.

Advertising is accrued out through a variety of media. For products to be sold in local markets, mass media channels such as local newspapers, radio and television are appropriate. For internal brands, the internet is efficient since it is reaches out for global audience.

Marking systems also have to take into account various customer behaviors. With change in technology and increase in quality of life, customers are demanding more and more. Strategies should be put in place to incorporate special taste of a certain clientele. Global marketing sells out standardized products. Sometimes these products have to tailored to meet local tastes.

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