Back in the day the music business was much different than it is currently. There seemed to be much less violence in music and also the lyrics essentially meant something.

My clients always leave the room when I give this talk but it’s the truth. In those days music was about the lyrics, the total 16 bars not just the punch lines and metaphors. You had to deliver the whole verse or you got no respect. Today any and everybody wants to be a rapper. I guess what I’m saying is that the music industry has changed. These days there are younger men that happen to be executives of billion dollar corporations. There is also independent people earning profits also.

The single thing that has not stopped in the music business is the hustle. In order to make it you’ve got to be in a position to hustle your own product. If you are depending for other people to advertise and promote you without you promoting yourself, you won’t get far in this industry. You’ve got to be prepared to work for what you want.

The music business has evolved since that time but a very important factor still continues to be the same. You must have top quality music. , Back then it had been the lyrics, no-one really thought about the beats, it was all about what the mc was expressing. Individuals wanted to be able to connect, and experience what the mc was rapping about. Currently its all about the music. People want to be able to hear a good beat and hook. It’s not so much about the lyrics anymore.

So as in any other business, I tell my artist that you have to advance with the industry. The caliber of your beats are very important because it’s what makes or breaks a record now. If you’re able to get a high-quality beat that grabs everyone’s interest and make up a fantastic hook around it you will have a great possibility to have a smash record. No matter what you’re saying on your Sixteen bars in between.

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