Alle Beiträge von Michael Pingree

Marketing

Jazz Up Sales By Marketing Your Next Promotional Event With Vinyl Banners

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Vinyl banners add pizzazz to any event or promotion. Banners are very affordable when you allow time to design and order one in plenty of time before your event. They are easily designed and fun to display.

It used to be tough to find a designer to create a personal banner for you at an affordable rate. But now the ease of templates on many company sites makes it easy for you to design your own. You can design it online and view the banner and approve it to ensure it looks the way you want it to look.

If you search for a fabricator of vinyl banners online you can find many companies that offer custom made banners at half price. This is great for the club or business on a tight marketing budget. Watch for hidden fees however and make sure you can get what you want from these companies. It…apos;s best to get quotes from a few before deciding.

Check as well for any hidden pricing in a quote. A half price banner may double in price is the company has a high priced set up fee. You can get information on durability and thickness of the banner that is on sale too as you want it to hold up. Some banners are made only for indoor use so you want to make sure you order a sign that will hold up in outdoor weather if that is its purpose.

Another thing to watch out for when ordering online is shipping charges. Some companies take up to four weeks for standard delivery. For rush orders they can charge up to sixty dollars so the banner might be as affordable as you thought. Compare with a local company to see if the bottom dollar rate is more affordable than online.

If you are a booster group for a school many companies will waive charges as they know you are on a tight budget. You can also check with your school to see if they have an established account for a better rate that you can order through. If not, you might want to check with other booster groups on your campus to see if you can build an account together for more buying power.

Consider carefully what you are going to place on your banner before signing off on a proof. Check spelling as this is a major mistake that many make. Watch for timely material such as a specific date if you want to reuse your banner down the line.

Vinyl banners are eye catching and look sharp when marketing an event or a business. Plan ahead if you have the time to get the best deal on ordering your vinyl banner. Make sure you choose a general banner that you can reuse over time as well for effective marketing and promotion.

Finding your vinyl banner ideas? Why not look into purchasing vinyl banners? Reliable and strong and they work great to bring in business to your location. Shop at your oregon bannerprinting specialist today.

Marketing

5 Steps to Great Banner Design

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What you can put on vinyl banners has changed greatly now that you have access to digital banner printing. Gone are the days of text only phrases. If you can envision it, it can be printed on a banner.

There are five elements that go into creating a great vinyl banner.

1.Material

2.Size

3.Fonts

4.Contrast

5.Images

Part 1 — Material

There are three categories of banner material; lightweight, standard and heavyweight. Lightweight material is normally around 10 ounces in weight and are preferred for indoor use. This type of banner is great for parties and one-time events. A lightweight banner will not last outdoors for any length of time.

The best option for outdoor use is the 13 ounce banner. This is also a great option for long term indoor use as well. The standard weight is great is you are doing annual sales and want to reuse a banner over many years. If properly stored, it will last a long time.

Heavyweight banner is 17 ounce and above. This is really only needed for extreme outdoor conditions and is generally not need for any other purpose. Be wary of a banner printer pushing this weight on you for a normal banner application.

Part 2 — Material Size

Larger is not always the best option when sizing a banner. You need to keep the size in scale with where you are installing it. Everyone has seen a really small banner mounted on the side of a large wall. That banner is not readable except if you are standing right in front of it. The opposite is just as bad. You want your banner to stand out from the background, not blend into it.

A good rule to go by is that you sould use 1″ of letter height for every 10′ of viewing distance. For example, if your banner is going to be seen from around 100′, then you need letter of no less than 10 inches. You should also look to have about the same amount of white space around each line to make it readable.

Part 3 — Characters

The character set you employ in your design is just about the most important choice you can make. You need something readable and one that stay consistent with your groups brand. Using all caps can add a striking design element, but be careful. All caps with a script font are a disaster no matter what you do. If adding all caps is important to you, be sure to look for one that is clean lined as it will work much better for you.

Part 4 — Contrast

You need to be aware of two color contrasts. The first is the contrast between your fonts and the background of the banner and the second is the contrast of the banner and its background.

green on white white on green red on white white on red

These are really good color combinations to use for your fonts/background colors. You want your words to pop off the page and draw the attention of the reader. Using the right combinations of colors can do just that.

A second area of concern is the contrast between the banners and its background. What is the point of having a green banner if it is displayed against a grassy field. The object is to grab your viewers attention, not to play hide n seek with them.

Part 5 — Images

Images are what set modern banner printing apart from the days of old. The ability to digitally print the banner has given your designer the freedom to use a wide variety of web 2.0 style clipart and graphics and should guarantee you and original banner design. Of note: If you intend to supply your own digital files, make sure the bitmaps images have sufficient pixels to scale up to the size you plan to print.

Conclusion

It really is simple for a professional banner printing firm to design you a great looking product. Now that you know what to look for, you can more clearly articulate exactly what you want in a banner.

Michael Pingree is the creator of Salem, Oregon-based oregonbannerprinting.com , an web source for custom full color vinyl banners and banner displays. Using the company’s web-based technology, you can design and purchase affordable banners web quickly and easily, 24/7, from anywhere in the United States. Check out our banner display prices

Marketing

Beware of the Cheap Banner, it Might Just Be Cheap

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Who hasn’t seen ads online for really cheap banners. Ads touting 4’X8′ banners as low as $50-60. Sounds like a great deal, but there has to be a catch? Before you buy, take a hard look at the details of those banners…

What it’s made of

Let’s look at what material is being used. Any banner that is to be used outdoors must be made of vinyl scrim if you want it to last more than a few hours. Anyone who is using any type of paper material for outdoors is just ripping you off.

Vinyl weight

This will be the one spec that might be hard to figure out. Chances are that if the advertisement doesn’t specify what the banner weight is, they have something to hide.

Never buy any banner for outdoors that is less than 13 ounces. Experience has shown that this is the minimum weight banner for long lasting outdoor use. You can probably move up to 13 ounces for an additional cost.

Banner hemming

Finishing the banner with a hem is very important. By folding under an inch of material and securing it by either sewing, welding or using banner tape, you get a banner that is significantly stronger and more durable. My preference is banner tape since it causes no damage to the graphic.

Many printers like sewing as it is very fast to do, but it has several drawbacks in my opinion. The primary one is that sewing makes the edges pucker, which can distort the image on the banner.

A sewing machine can cause some marring of the image due to the claw tooth foot that moves the banner into the machine. This will cause marring of the image you are paying good money for. If your cheap banner doesn’t include hemming, expect to pay about $1 per linear foot, or slightly more than $20 for a 4×8 banner.

Banner finishing: Grommets

This is a simple one…everyone needs some way to hang the banners that they buy don’t they? Grommets are super cheap, about $0.10 each, and should be included in the price. You should have one in each corner and then one every two/three feet along all four sides. Those shops that charge extra usually bill you $1.00 for each grommet. That is $12.00 for a 4’x8′ banner.

In conclusion

Vinyl banners are a super tool to promote your business or events. Banners offer the best return-on-investment of all advertising. Be careful when you see those ads for cheap banners, that might be just what you get.

Looking to find the best deal on Oregon Banner Printing, then visit oregonbannerprinting.com to find the best advice on banner printing for you.