Brochures have traditionally been one of the most important promotion tools for any organization. They can be distributed like pamphlets or mailed at customers‘ addresses, or can just be kept in stores for clients to take with them. As a result, a huge section of the printing services industry has grown to cater to this market. Brochure printing has undergone a series of developments in recent years, with the advent and widespread use of the internet triggering the latest of these developments.

Until just a few years back, computers were hardly involved in the brochure printing process, which took several days, working with film negatives or plate-making machines and needed multiple test prints, rounds of fine tuning etc. Even in design, the customers could not offer personal inputs and the printers most of the times took care of the design job, working with a restricted set of pre decided templates.

On the other hand, now brochures are designed, sent across to the printer, and edited on computers, often by the client himself, and the final product is supplied to the client within a much shorter time span. With technology advancing rapidly, fast printing of numerous brochures and their quick delivery within a day’s time has become possible.

A crucial aspect of brochure printing is that it entails important elements like layout, content, and design. With the introduction of digital technology, printing companies have begun to provide a range of advantages to the customers in this area, like high quality colour printing, multiple options in complex layouts and designs, and impressive packages on content-building.

Amongst the many advanced choices provided by printing services firms, digital brochures and full-colour brochures are the most popular. Such brochures are fit to be distributed for a medium or longer period of time. Subject matter for short-term bulk use is best promoted through the use of catchy, vibrant, but brief brochures, which have only a restricted print cycle. To develop such brochures, nothing can be better than off-set printing, as a good number of prints can be obtained in a short time span, though it takes a little more time for all the pre-printing tasks in this technique.

Nowadays brochure printing firms also offer supplementary services besides ensuring better quality of prints for their clients. These are services like brochure design, direct mailing, circulation etc.

Perhaps the most important advancement in brochure printing has been the internet, through which clients look for and access printing services, send their orders, check out templates, and select the specifications for the print order. Therefore, brochure printing has evolved a lot in recent years, and is about to undergo even more radical changes in the coming years.