Alle Beiträge von Mark Delacruz

Marketing

Learning To Control Trade Show Rental Costs Is A Must

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If your company overspends with your trade show exhibits, it can affect your company negatively. When your company does not have a clear goal or plan for participating in a trade show, you will tend to overspend. Here are some tips on how your company can save on trade exhibits :

* Prepare in advance

]* Use portable displays

* Use rentals

* Upgrade current exhibits

* Buy a second hand display unit

* Set up your booth in advance

* Get familiar with exhibition ground services

* Keep emergency materials handy

First do not take part in every show that is held. This can just be a waste of money and man-power. Instead, if you are in a business where several shows are held in a year, you can make a careful selection of a few. Changing venues each year is possible too. By choosing which show to take part in, you can plan your trade show display well in advance. In this way, you can plan your budget strategize your goals and eliminate unnecessary rush. Having a good lead time to plan means you can check out cost of making banners and other displays with several companies and choose someone who offers reasonable rates.

If your company is participating in a trade show and is planning to bring your own display booths then it is best to use lightweight and portable displays. This will lessen the cost of having them transported. Likewise, using lightweight and portable materials will also lessen the cost of labor and the amount of time needed for assembly. Portable units can be assembled by a single person or a two-man team. Modular units also have the flexibility of changing in size by adding panels and extra-fittings to them. Having extra panels will allow you to maximize the display area. When using portable units, your company can assemble your display at least an hour before the exhibit opens. Another cost cutting option is to opt for display rental rather than building your own display unit.

Renting display units for trade shows is ideal for small companies or companies with limited budget for marketing. If your company only plans to attend exhibits only once a year, then it is best to just rent a display booth only during the exhibit schedule. There are a lot of rental companies that offer very good rental rates to fit any budget. When renting, make sure that the rental company is located within the city where the exhibit is going to be held since this will avoid paying for additional transportation costs. Likewise, if your rental company is within the city, they will be familiar with the venue and therefore will likely know what to prepare.

If you have existing display units that you have used in trade shows before, you can still use these for the next trade show. If these units look worn out already, you can repair and upgrade them instead of having new ones built. It would be cheaper for you to redesign, re-panel, and repaint your old display booths to make them look fresh and new again. If you do not have old display booths lying around, you can opt to purchase pre-owned display booths of other companies. Many large companies have enough budgets that they can afford to have new display booths built every time they participate in trade shows.

A pre-owned unit will quickly and inexpensively look as good as new with paint retouching or wall panel replacing. Adding backlighting and redesigning the graphics will work wonders in advertising your company’s products and services. Nowadays, there are a variety of techniques and designs that can save you on your construction time and cost.

If the schedule of the trade show is going to be on a weekday, then you must avoid the rush during the weekends by pre-planning how you are going to assemble your display booth in advanced. Extra costs can also be avoided with advanced planning. Also, if there are any glitches observed, they can be ironed out before the opening of the exhibit. Advanced knowledge of the place where the exhibit will be held will allow you to be familiar with all the materials that you will need to bring such as power cords and additional tables and chairs.

Strategic location of a booth display plays and important role in attracting maximum foot traffic. So, planning in advance reduces costs and improves traffic too. Finally, make sure you have a small handy kit bag with emergency supplies. This could include extra power cords for the computer, extra giveaways, promotional pamphlets, scissors, tools, paper, pens, Velcro, sticky tape etc. Careful thought and planning ahead are keys to successful trade show participation at minimum cost.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in everything exhibit displays. For more information on display rental and trade show exhibits, visit his site today.

Marketing

The Best Trade Show Exhibits Attract Attention To The Services Or Products Of A Company.

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On large grounds or exhibition halls where consumers and companies are brought together a trade show is an exhibition held. Forum where companies can display their products and services are trade shows. Examine the products in real time and then decide whether to purchase them or not consumers who visit these venues can interact with the company’s salespeople. To plan trade shows, booth themes, construction and design of trade show exhibits, booth rentals and such it is the role of the event planning agencies. To impulse buying on the part of the consumer these trade show exhibits are critical to attracting customers and an excellent exhibit can even lead.

To make the most of the trade show opportunity after getting a good deal on a trade show booth rental, it is the job of each company. These opportunities can help a company garner a whole lot of new sales. To getting immediate returns and succeeding in the extremely competitive environment of a trade show carefully thought of marketing strategies are the key.With the same products display their exhibits at the same venue most trade shows are a place where all the companies dealing. A trade show dealing with household products will bring together all sellers of microwave ovens, grills, washing machines, juicers, blenders and so on for example.

In a trade show booth or exhibit rentals, scope out the venue, identify the best locations and book the spot early on before investing. To rent a trade show booth it is also important to find out who your competition will be – i.e. other companies who plan. To go for this will help you know the best marketing strategy to adopt and which kind of trade show exhibit. Some of the best and most eye-catching trade show exhibits are:

Pop-up displays

Banner stands

Literature racks

Tabletop panels

PowerPoint presentation.

Typically a pop-up display is made from vinyl, fabric or plastic and will have a graphic image. Pop-up displays are easy to set-up, take down and transport to and from the venue.

Pop-up displays are available as freestanding or tabletop options and can be part of a larger trade show exhibit or as a small display. Pop-up displays come in a carry case and are usually not adjustable. When choosing one, check on the durability, ease of transport, assembly and product warranty. The next popular trade show exhibits are the banner made from fabric or vinyl. Most banners come with retractable stands that have single, double or three-sided display options. These stands even have lights attached that can enhance and make the display more prominent.

For hanging banners those who want to make a real impact can even opt. In some corner that will hold product and information most trade show booths will have a literature rack. From aluminum or plastic, are collapsible and can be easily transported these are usually made. Usually 3 to 10 pockets literature racks are available in many sizes, colors and capacities. With those companies who work the trade show circuit all over the country roll-away fabric racks are popular.

Usually rectangular compact pieces that can be easily transported as tabletop panels are more durable than pop-up displays. To display trade show exhibits for the company colors and logo can be painted on them these are not as easy to assemble as pop-up displays but are popular. When taking displays from one city to another they come with easy to carry briefcase style cases which users find practical.

It can be run continuously in a trade show booth with information about the company and products it sells the PowerPoint presentation. To know about a company and products without having to all the time listen to a salesman’s pitch this is also an easy way for customers. To sell all day long it also gives the marketing people a breather from having. To committing to a trade show booth rental those who are new to working at trade shows can visit a few prior.

Which kind of display attract the maximum floor traffic and such visiting these shows, can help company staff pick up hints on how booths are done up. For out of city shows, staff expenses, etc those who plan on exhibiting their products regularly at trade shows must have a separate budget that should include booth rental, exhibit rental, shipping costs, travel expenses. To a booth is winning half the battle finding innovative ways of attracting customers.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.

Marketing

A Trade Show Booth Rental – To Impress Customers

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New exhibitors who take a trade show booth rental have a misconception that making their booths very flashy will impress potential customers. The number of visitors at a booth is not so critical. Rather, how interested are they is what matters. The goal of a trader who engages a trade show booth must be to impress customers. A memorable trade exhibit can create sales or create a lasting impression in people’s minds.

The following tips for the displays are quite useful to make the best use of your trade show exhibits: * Make it neat and clearly visible * Create a positive impression * Make it a crowd puller * Have interesting giveaways * Give product information clearly * Have the right personnel * Engage visitors

Follow up immediately.

Trade show exhibits must be neat and uncluttered. Make sure that the displays are at eye level of average people. If the display is way above the eye level, it can be read only at a distance but not close by which will put off most people. Prices and product details must be clearly mentioned on the displays. The display must be a crowd puller and it must create the right impression and a good sales strategy is to show that products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers.

Engage people by having a prize draw, quizzes, computer games and such. In this way, people will know that this is a booth where interesting things are happening, as they will see a crowd around the booth. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. Another good way to have an interesting booth is to have scheduled demonstrations. For example, a company that sells juicers or blenders can have a demo every hour to demonstrate the product and give a free taste to visitors. People will be interested and seeing the crowd, more people will come along.

If you want to give visitors a lasting impression on you booth, have small, tasteful, yet inexpensive giveaways. Place the giveaways at a location where people have to walk through your booth exhibit rentals to get to them. It is very much important to have right promotional material on attractive looking literature racks. This will help visitors know more about the products without waiting for the salesperson. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards.

Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. The trade show booth must not be left unmanned at any time – even lunch hours. Ensure there are enough personnel to take turns and that you have some technical staff to answer product queries apart from salespeople. Make sure there are enough order forms and stationery ready to take information from customers

Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.

So, when you take a trade show booth rental, there are two main things you need to consider. The first is to ensure the trade show exhibits are interesting and visible. Once the visitors get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if done in the right way.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and exhibit rentals, visit his site today.