As a practicing chiropractor in the new online age of communication, it is vitally important to create your own brand. This means letting people know that you are out there and standing out from the DC next door. Chances are, there are other practices in your area competing for new patients locally so you need to have the edge that will make potential visitors select you when given the choice.

Some of the best, successful branding you can do for your practice is on the immensely popular social networking sites that you find online today. The more creative you are at softly marketing yourself and your skills, the more you put your name ahead of the rest. This creates a marketing buzz that youll find priceless for giving you the ability to drive new patients through your doors.

The first thing you must do to get this campaign going is to join a number of these social media sites. You want to take it easy at first, and simply create a profile on the most powerful sites like Facebook, MySpace, LinkedIn and Twitter. If you are already a member of some of these sites in your private life, then youre off to a good start. The potential for marketing success, as you probably know and are about to discover, is amazing.

Each friend request that you send automatically sends an email to that person and they are prompted to have a look at your profile. The people you add must approve you so that you can be on their list. This means them adding you is their way of giving you permission to establish a relationship with them. This is a huge reason why social networking has become a super effective method of chiropractic marketing.

If you dont have enough time to do all this yourself, then the simplest answer is to get your CA or marketing director to stay on top of it. You dont need to do it yourself, and in fact, you have plenty of other things to focus on. Outsourcing this task allows you to focus on what matters most, and that helping people with your chiropractic skills.

Once you have your profile pages up and running along with friends added to your list, you can then start softly marketing to these individuals. Social networking sites provide chiropractors and other businesses with different avenues to market. You have blogs that you can write in, videos you can post, and there are bulletin systems where you can tell your friends about special offers that you may have within your practice. There are also instant messenger systems that you can contact friends through.

Keep consistent status updates, so people are informed about great things that are going on in the office. When you keep your marketing subtle and personal, people are going to really feel like they know you even before they step foot in your office. That makes for amazing credibility that youre going to see translated into prosperity.

So, go ahead and plunge into chiropractic internet marketing with social networks. That way you can brand yourself and be the top-dog in your community fast. Doing a little every day can get you a flood of patients walking through your door and give you local celebrity status!

We all know that chiropractic testimonials from patients can be very powerful at generating massive amounts of referrals. Not to mention it doesn’t cost the doctor any money.

This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it’s very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.

With these chiropractic testimonials that are obtained from patients in the office, they can be posted on YouTube and many other video sharing networks. The benefit of this is, when potential patients find the chiropractors other videos on Google, they will be able to see all the folks like them that have been helped. Having a solid testimonial that evokes a great deal of emotion is absolutely priceless and makes chiropractic marketing much easier.

Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.

Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.

One important note is to make sure that you give your patients release forms after they film their chiropractic testimonial. What this simple paper does is briefly explain that the person is allowing their image and voice to be used for marketing purposes, and then asks for their signature. This is just being smart about video marketing from the get-go.

Now, try to fill a quota of about 2-3 videos per week, and then in no time youre going to see that youve got an amazing selection of footage at your disposal to ignite your marketing campaign. Soon, your name and profession will be well known in your community, and youre going to be THE place to turn to for all chiropractic problems in your area.

Its easy to feel confused and overwhelmed when youre beginning your chiropractic marketing campaign online, and thats why its smart to find a mentor who knows the chiropractic video marketing methods, and can guide you along the path to success. Experience counts, so find someone who can make your job easier, and get you on the fast track to success!

Marketers, regardless of niche, who utilize video marketing with Web 2.0 are literally crushing their competition, and others are trying on their own and reaching minimal success. It’s tricky to use Web 2.0 when you aren’t experienced or knowledgeable about it. Google can be incredibly unpredictable, and you never know what you may receive.

Such is the case with video marketing. If you follow the basic rules, you will be heavily rewarded with exposure and a lucrative income stream. Myself and my students have been able to rake-in a small fortune over the past two years with this innovative approach to social media. I?ve kept it a secret for the most part but I?m letting the cat out of the bag now.

I always see the newbie make the same mistakes with online video marketing. They go ahead and submit to sites like TubeMogul and don’t see any great results from this site. It’s because their tapes get totally lost on sites like this, and their ranking isn’t high enough to take them anywhere. Traffic Geyser does the opposite, as it sky-rockets you to the top of Google in less than a day.

For instance, if you put your video on Traffic Geyser, it will submit to 30 video sharing sites. If Metacafe picks up the video it will get indexed with them and their page rank and Alexa rating. But Metacafe’s Alexa is 132nd and their page ranking is a 7, which isn’t great at all. These automated services won’t let you pick the sites you get submitted to, and therefore you get a general blast everywhere.

On the other hand, YouTube has a page rank of 9 and and Alexa of 3. That’s right, YouTube is the 3rd most visited website in the world according to many statistics and analytics. You should always submit video content there first and let it get picked up and indexed.

If you’re wondering why your competitor is beating you every-time with search engine optimization (SEO) and specific keywords, this is probably has a lot to do with it. After you submit to YouTube, then you can use a widely-known automated service like Traffic Geyser to really ramp-up the traffic and exposure to submit to 60+ sites.

To recap, the higher the page rank and Alexa ranking of the video sharing site, the higher your video will be indexed on the search engines like Google, Yahoo, and MSN. Those that follow this simple guideline will become massively profitable from social media while those that do not will continue to be dominated by their competition.

In conclusion, Traffic Geyser is going to be instrumental for your home business and chiropractic practice. This is how you get the big guns. Traffic Geyser has a free 30 day trial right now, so it definitely can’t hurt to give it a shot. This offer is a limited time, so take advantage of it today, and your business will never be the same.

Everyone knows that one of the most effective ways of marketing utilizes chiropractic testimonials to generate new patients. The good news is, there isn’t any out-of-pocket cost to the chiropractor for acquiring them.

This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it’s very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.

The next step is to post these testimonials on YouTube and many other video sharing sites. From there, if done correctly, you’ll be able to watch as the traffic gets driven to your website and through your practice doors in little time. When you use social sharing sites online to upload your videos, you have the potential to generate wonderful buzz all while successfully branding yourself in your community as the absolute expert for chiropractic issues. People will feel compelled to watch these videos when they come up in search engines because, as humans, we naturally want to hear about successful tips and stories from others. Using this kind of human interest to market your chiropractic practice is incredibly smart.

This form of chiropractic marketing isnt just smart, its necessary into todays world. You actually cant afford not to take advantage of internet marketing in 2009, and video marketing in particular. Ive seen too many chiropractic practices go under because they cant get out of the old way of marketing. When you dont embrace the times, youll pull yourself under and drown. Sadly, thats how a number of chiropractors are reaching their demise these days. Video marketing is priceless and free, and that means that youre saving and earning a great deal in the long run.

Once you have a solid number of these amazing chiropractic testimonials ready to go, the next step is to get a good ranking with certain key words on Google to make the whole thing fly. Once you get these videos out into the major search engines, don’t be surprised to see a crop of new patients coming through your doors. Theres no reason under the sun why you shouldnt take the initiative and start this today. In fact, your practice may depend upon it.

Lastly, it’s a good idea in your chiropractic marketing endeavors to make sure every patient that gives a testimonial signs a release form. This document basically gives consent for the chiropractor to use the patient’s image / likeness in chiropractic marketing efforts. This can be just a simple, few sentence, release waiver.

Make it a goal to get at least 2 chiropractic testimonials on video every week and they will accumulate fast. This will boost the chiropractor’s credibility within his/her local community.

Those that are unsure about the technical component of all of this as well as the chiropractic marketing aspect should find a mentor that’s been using video marketing for several years. It will substantially reduce your learning curve so you can appear more professional.