Alle Beiträge von Mark A Cella

Marketing

Mark A Cella On Depression Advertising

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Mark A Cella on Economic Recession Advertising

In an article dated 4-17-09 called ‚Burger King to Boost Ad Spending‘ distributed on the AdAge website, authored by Emily Bronson York, cites Marketing Director, Russ Klein, who acknowledges the strategy of the company to fiercely boost ad budgets amidst financial hard times.

Clearly seeing favorable good fortune during recession:

„…there is strong historical evidence around companies that step up with their innovation and advertising and their ability to move through economic downturns and they emerge with stronger brands on the other end.“

Mark A Cella on Economic Recession Advertising

Jim Surowiecki, author of Hanging Tough, published by New Yorker Magazine on the financial page back in April of 2009, advocates that much research indicates businesses who regularly devote resources in marketing and R&D during hard financial times end up extraordinarily better monetarily.

Mark A Cella on Depression Advertising

The article cites a 1927 study by economist Roland Vaile that found that „firms that kept ad spending stable on recession advertising or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t.“ Similarly:

„A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously during the next three years, compared with only slight increases at firms that slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D. and ad budgets, while companies at the bottom of the pile had reduced them.“

In a very large study of business conduct, by Strategic Planning Institute, derived that corporations which decreased investing in advertising during recession arose far slower in the following years after economic hard times, as opposed to free-spending competition.

Mark A Cella on Depression Advertising

Kraft brought out Miracle Whip in the great depression and it became the #1 dressing across the USA in only 6 months. The transistor radio was launched in the 1954 deflationary period by TI, and Apple launched its iPod in the 2001 recession.

Perhaps the most compelling example of successful recession opportunity is illustrated with Kellogg’s profound success during the Great Depression. Surowiecki relates that:

„While Post Cereals…cut back on advertising (during this period,) Kellogg doubled its ad budget and by 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty percent and it…became…and remains the industry’s dominant player.“

The preponderance of historical evidence is strongly conclusive. Companies can significantly benefit by employing bold strategies during recession.

Success, in this debt based economy, during the hardest times is achieved only by those courageously taking advantage of options in front of them.

Learn more about Mark A Cella Internet recession advertising. Stop by Mark A Cella’s sites where you can find out more.

Marketing

Local Common Sense Search Engine Optimization

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In order to make more money, you need to make the most of your online promotion budget. Using local website promotion can allow you to do just that. You will be able to get your product in front of those who will most likely buy it while at the same time spending the least amount of money.

Here are some things to think about. How do you keep costs down? Utilize the perfect form of advertising? Focus your message to your demographic? Deliver what you’ve promised?

Wag the Dog Marketing can help you accomplish all of these goals. We have the knowledge and expertise to help you expand your business. We will be able to do so in the best possible economic model to suit your company’s needs. You will be happy with the results as your business grows.

The first thing you need to consider is exactly what you can afford. Having a budget in mind will help you know what marketing solution is best for you. Many companies would prefer to advertise on a local level. This will help them to not over reach their capabilities.

Advertising locally is exactly what local common sense search engine optimization is all about. It’s affordable and you’re reaching real clients in your area. And, most consumers prefer to do business locally. So we’ll start your success here and grow it at your pace.

And, our effective local search engine optimization services can be incrementally expanded. This means consumers will find your site when they search your city and keywords. This is the most successful, cost effective, form of marketing for any size company today.

Geo targeted organic search engine optimization helps when real buyers are searching for your products and services. Your income will soar! All you need to know is what phrases consumers are searching for and what cities you want to be found under, that’s it.

The best way to realize your core demographic is through a simple questionnaire of the people you are currently doing business with. You will even be able to gain new information which will help you in your future advertising. Information such as email addresses and phone numbers will help.

After calculating what the best phrases to be found under are then the hard work of getting them found comes next. Results are never instant in online search engine ranking, but once they start, they usually only get better!

There may be all sorts of other forms of local advertising. Nothing can be more effective than selling what consumers are looking for, when they’re looking for it. This is why, over the past 11 years, we’ve become the Top Dog of high ranking search engine optimization.

So, once Wag the Dog Marketing gets buyers to your site with our geo targeted search rankings, just do your thing and deliver what they want!

Bark at us today and start heading to the top of the search rankings, then visit Mar cella Davis’s site on how to choose the best Geo Targeted SEO Packages for your needs.