Some who claim to be on the cutting edge assert that personalized apparel is a thing of the past. Sales numbers say otherwise. Custom attire is the most sought-after marketing giveaway in terms of Sales. It adds up to more than a quarter of the total annual sales for the promotional items industry. This illustrates that utilizing imprinted clothing is still on top of a promotional marketers strategy list.
Most Popular Promotional Apparel. The most familiar promotional apparel of them all is the short sleeve t-shirt. It can not be denied that we all wear t shirts since they are the most common form of casual wear. They are money-saving, enough to be considered disposable if they get torn or stained. Oftentimes silk screened with some type of brand name, company logo, or catchphrase. Because of this, distributing custom t shirts have become very much accepted as an effective form of marketing.
Effective. As mentioned earlier, handing out logo t shirts is an effective tool for the promotional advertiser. It has a large imprint area, which grants you a lot of flexibility when it comes to the location your logo on the t shirts. You can choose between the right or the left sleeve, the right or the left chest area, the back yoke, or the whole front or back portion for your imprint location of choice. With the extensive imprint area, personalized short sleeve tees serve as walking billboards when people where them.
Promotional T-shirts and Your Employees. The easiest way to get people to wear your promotional short sleeve shirts is to have your staff wear them. Thus, the most appropriate opportunity to circulate logo apparel giveaways is during company activities and other similar events. Since imprinted apparel is a very versatile giveaway, it can be used by everyone in your agency wear them. Additionally, distributing imprinted apparels will boost employee morale which is in correlation with productivity.
Continuous Brand Exposure. Compared to other ad specialty giveaway, shirts and apparel are used for a longer period of time. This enables you to have utmost brand and logo exposure as opposed to other promotional goods. Your promotional short sleeve shirts provide consumers with ceaseless reminders of your products and services. The exposure gives you brand awareness that goes beyond a week and endless benefits.
Reminders When Shopping for Promotional T-shirts. Here are a couple of pointers when purchasing imprinted clothing. First off, set a budget. Decide how many t shirts you need and how much you are willing to spend per piece. Remember, the shirt made of better fabric, costs more but will most probably last longer. Next, finalize the design that you want to appear on the t shirts. You may simply want to have your company logo printed or have your slogan and additional artwork to go along with it. Third, decide on the brand you want to purchase. Some of the popular styles available are Hanes, Fruit of the Loom, Port Authority, Anvil and Jerzees. Lastly, determine which dealer you would like to go with. There are dozens of websites selling promotional T-shirts. You can also search for „corporate giveaways“ using your preferred search engine.