Co-branded card programs are gaining huge popularity across the world. They can be very beneficial for both, the companies and their customers.
Your business‘ corporate image augments automatically when you collaborate with reputed credit card brands such as Visa and MasterCard. By implementing a co-branded debit card programs, you can lower your companys payroll and payout expenses to a considerable extent.
Many customers have realized the benefits of co-branded debt cards. Co-branded cards are issued instantly and offer flexibility, when it comes to spending of funds. Co-branded debit cards allow customers to shop even when they are short of cash. With co-branded cards, customers can also pay their shopping bills.
In addition, co-branded cards are safer and more convenient to carry and operate than traditional payment methods involving the use of cash and store gift vouchers. These unique and customer-friendly features of co-branded debit cards can enhance the customer loyalty towards your business and improve your relationship with both, existing as well as new customers.
Branded prepaid card programs function in association with renowned debit card providers such as Visa and MasterCard, which are accepted worldwide. Hence, by participating in branded prepaid programs, you can not only increase the visibility of your brand but also access a large customer base.
These co-branded card programs will also provide you with valuable information in terms of spending habits of customers. Because of this, you can devise effective strategies to create new products and services, which will attract more customers. This way, you can stay ahead of your competitors and boost your brand image.
Financial institutions, insurance companies, trade organizations and a variety of private businesses have benefitted from using co-branded or generic debit card programs. Co-branded cards have proved their utility irrespective of the region. They have been successfully used in Asia, Europe, Middle East and America.