After years of medical marketing research, I have discovered the elements of a successful medical marketing strategy. You want a medical marketing strategy that is repeatable, clearly brings in new patients, and simple to start. Ideally the medical marketing idea should not cost much or least has a high return on each invested dollar.

The proven medical marketing solution I want to share addresses and meets all of these desirable qualities. The strategy I will share is the best form of marketing for medical because it leverages the Internet as vehicle for medical marketing communications.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, „Do you have a physician to recommend?“ Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

A medical practice can facilitate this word of mouth by asking patients to visit their own medical review site. At this review site patients could share their feedback. The practice in this scenario would decide which reviews get pushed out onto the Internet for other prospective patients to see.

After several weeks the practice would have tens and tens of reviews which would be worthy of being published online. These favorable reviews are effectively a permanent and powerful marketing asset which will attract new medical patients to the practice. Moreover, your happy patients have done the work of generating the original and pertinent content which will drive your main website up in search engine rankings.

Because there are a couple of services out there that let you create you own review site, you will not need to retain medical marketing company. Your review site can be put on the Internet in minutes. From that point forward you will be in position to control which reviews are put online.

Prospective medical patients want to hear what your patients have to say. By putting it online, search engines will push you higher in their rankings since you are generating content that is growing and relevant. Based on a lot of medical marketing research, this is the best medical marketing plan, online or offline.

After years of medical marketing management, I have discovered the elements of a successful medical marketing idea. You want a medical marketing idea that is repeatable, clearly brings in new patients, and simple to start. Ideally the medical marketing idea should not cost much or least has a high return on each invested dollar.

Before the Internet, trying to achieve these goals was extremely difficult. Marketing either expensive or took a lot of effort. The medical marketing plan I will share accomplishes all of these objectives and does so without costing a tremendous amount.

Most medical practices know that they have a lot of patients who want to spread the word about how good the medical practice and doctors are. There is tremendous locked in marketing for medical potential here that can be unlocked.

By directing patients to a customized review site specifically designed for the medical practice, all patients would be able to give their feedback. The practice would be in control of which reviews get published online and which reviews simply are used for internal practice purposes.

You delighted patients will happily be put to work promoting your practice. The reviews these patients will write will be pertinent and ever-growing, the two elements critical to rise in search engine rankings. In the couple of months, the medical practice could have hundreds of reviews online.

It is not necessary to hire an expensive medical marketing group to get your medical practice’s review up and running. There are several companies that can get your review site online in minutes. Having your own review site will allow you to decide exactly which reviews are put out on the Internet for others to see.

Objective medical marketing research shows that new medical patients want to know what people are saying about their medical doctors. By putting first person stories online, you will be giving prospective patients what they want and simultaneously improving your online reputation. Furthermore, search engines will reward you with higher rankings for providing pertinent and growing content. This is clearly the future of medical website marketing.

Before I jump into discussing the best online medical marketing idea, let me first identify the parameters which are critical for online medical marketing success. This is based on hundreds of hours of medical marketing research. As a medical doctor, what you want is an online marketing strategy that is (a) very low-cost, (b) has a very consistent pattern of bringing you new patients who are searching for medical services in your area, (c) something that is very easy to implement, and (d) something which is an ongoing process that does not require constant fiddling on your part.

The amazing thing is that the medical marketing strategy I am about to share addresses all of these issues with respect to medical marketing communications. It is without doubt the single best way to market your practice. In fact, prior to the Internet, accomplishing these goals was quite expensive, time-consuming and onerous for medical doctors.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, „Do you have a physician to recommend?“ Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

A medical practice can facilitate this word of mouth by asking patients to visit their own medical review site. At this review site patients could share their feedback. The practice in this scenario would decide which reviews get pushed out onto the Internet for other prospective patients to see.

You delighted patients will happily be put to work promoting your practice. The reviews these patients will write will be pertinent and ever-growing, the two elements critical to rise in search engine rankings. In the couple of months, the medical practice could have hundreds of reviews online.

It is not necessary to hire an expensive medical marketing company to get your medical practice’s review up and running. There are several companies that can get your review site online in minutes. Having your own review site will allow you to decide exactly which reviews are put out on the Internet for others to see.

By creating content which is changing and reflects the firsthand experience of your existing patients, you will be in a position to rise very high in search engine rankings. Search engines love content which is changing and growing and reflects what people who are searching want to see. And there is nothing that appeals more to a patient trying to figure out which medical doctor to visit than to hear the actual firsthand experience of a physician’s patient. Medical marketing has never been better or easier.