If you’re like millions of others around the world you’ve been to and even uploaded videos to YouTube. But then you had all sorts of problems getting your files to show properly or look good or a hundred other things. So here is a quick how-to that will help you optimize your video for YouTube You need to make sure that when you save your video for YouTube that you do so in a format that is not only compatible with YouTube buy will display properly when streamed back through the web to your viewers.

There are several variables that you yourself can control prior to uploading the video to the service. Of these the most important are outlined below.

Resolution “ Lets face it, YouTube is now HD Ready like the latest LCD and Plasma televisions. So that means you need to adapt to their system in order to get them to play nice. Their native resolution? Its 720p, a 1280×720 pixels of resolution. Its HD quality, so youll need a video source that can handle it if you want HD quality videos. When you save that video for YouTube make sure you do that in 1280×720 and YouTubes compressor will love you for it and reward you with some better quality and give you the luxury of having a watch in HD link on your videos.

Bitrate “ Without getting into the technical mumbo jumbo, this is how much information each second of your video is. The more information means the better quality generally. So when youre making your video, editing or converting youll want to get this to somewhere around 6 Megabits-per-second and 8 Megabits-per-second. This will give you a large file size that should fit into the YouTube limits (1GB) and still give you ample quality after the YouTube compression process. This is a good way to make sure your video will retain some semblance of what it looked like when you made it.

While youre thinking about the other things youve also got to think about several more things, audio is one of them. You need to have this in MP3 or AAC (44.1KHz Stereo ideally) on the track or you risk losing quality during compression and conversion. Your best bet is to set this to CBR of VBR if you have the option. Framerate is another thing you should pay attention to. To keep thinks flowing smoothly youve got to maintain a minimum of 30+ FPS or frames per second. The file format you need to have your stuff in is .mov or .mp4. If your video editing package cant handle that then youre going to want to look into one that can. Quicktime Pro is often touted as the ideal since its both cheap and handles a wide variety of video formats.

Now that youve got that all set, save your file and upload to YouTube. Having set many of your settings at or better than YouTube you are making it a touch easier for them to compress. So wait until its done and voila! You have got yourself a good looking YouTube Video.

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Don’t forget to encode the keywords you are targeting into your video. Try to use the word „video“ as much as possible, make sure the word „video“ is used in your title, description, meta data etc.

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.

8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh content, if the most popular videos were included months ago, it really helps.

If you perform a simple search on video search or video SEO, you will be bombarded with numerous articles that try to explain this technique. Video search optimization, or Video SEO (VSEO) is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to „long tail“ searches. More than any other piece of advice, make sure you include the word „video“ in your keyword list. Examples – car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh „content space“ for your target keyword term.

Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.

We all know how popular search is for internet users. However, did you know that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity? According to research covered on ReelSEO, online video is now the most popular online activity worldwide.

Because online video is so popular right now, it presents a unique opportunity for online marketers to leverage video content as an effective means for marketing brands, products, and services. Because online video marketing is in the nascent stages, there is much that is not well understood. For content producers as well as internet marketers, it is important to learn how to produce and publish video content in a way that users can easily discover your video content on the search engines. For this, one must learn and understand video search engine optimization, or SEO for video content.

To start off, let’s answer the simple question, „What is Video SEO, or SEO for Video?“ Basically, it is the process of creating and publishing a video such that it is easily discovered, indexed, and ranked by search engines. When we talk about video SEO, there are really 2 distinct strategies and methods to consider.

„Posted“ video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. „Posted“ video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.

When optimizing your video for uploading („posted“ video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a „posted“ strategy does not assist well with driving traffic back to your own website.

In addition to „Posted“ video search optimization, there are many techniques and strategies for „hosted“ video SEO, or „website“ video SEO. With this, the goal is to optimize video content that is placed on your own website. With universal search on the rise, it is possible to utilize video content to increase your own website’s chances of ranking in the major search engines as well as the video search engines. The main benefit in this strategy is that you can expose potential viewers to your other business assets, products and services.

With „hosted“ video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for „hosted“ video SEO, most can be summed up with the following tips:

1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc…

2) Consider publishing a transcript or captions for your video.

3) Keep your videos in one main directory with one video per unique URL.

4) Create a video sitemap and offer an MRSS feed so that search engines can more easily find and index your video content.

5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.

Whether you choose „posted“ or „hosted“ video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.

Good luck and much success to you and your video optimization efforts.