Co-branded card programs are developed through an association of a business organization, credit card company such as MasterCard and Visa and bank. Co-branded cards can be very useful in strengthening the dealer-customer relationship.

Through these branded prepaid card programs, companies can attract new customers by giving them special discounts and schemes. This feature of co-branded cards can boost the demand for the products and services of a company in the market. This in turn can help a company to increase its sales and maximize the profits.

The co-branded debit card programs enable the companies to print their brand names and logos on the co-branded cards. With this, companies can easily and effectively promote their brands and expand the customer base.

The co-branded cards not only enhance the company’s brand image but also raise its brand recall value. Also, these cards provide companies, the vital information concerning the spending habits of the consumers.

These cards are advantageous for both, companies as well as their customers. Co-branded card programs are run in association with reputed credit card providers such as MasterCard and Visa, which are accepted in most countries. Due to this, customers can use these cards in any foreign country. Additionally, these cards have comparatively less issuing cost than traditional debit cards.

These cards are a convenient payment option for the customers. By using these cards, customers can make online payments for their purchases and get attractive discounts at outlets that have an association with the bank associated with these cards.

Various companies across the world have realized the potential benefits of co-branded debit card programs or generic debit card programs. Many business organizations based in Asia, America, Europe and the Middle East have succeeded in increasing their business prospects by implementing co-branded debit card programs.