Submitted by: Brad Drill. More complex and demanding, business to business or B2B Internet marketing is based on mutual corporate interests and relationships. The collaboration could star either on the phone or with the search of a certain product or service from a B2B company. Such a market approach is more sinuous than in the case of the business to consumer (B2C) model, because for the latter case purchases occur more regularly. The effort to work business to business is a lot higher, but there are few other alternatives when working in the engineering, industrial or manufacturing activity domains.

In order to for B2B Internet marketing to work, product features and extensive communication have to be used as strategies. Thus, a higher-priced company has all the chances of winning in front of a cheaper business offer just because it offers a superior quality standard.

The product therefore is not alone in the definition of this kind of business model since there are other factors that influence the running of B2B Internet marketing such as the technical assistance level, the customer services, the timely delivery of the product and so on. Therefore, pertinent information, promptitude of service and quality of merchandise represent the requirements for good B2B relationships.

Some companies combine B2C with B2B Internet marketing strategies in order to increase their profit rates. The practice is common to many large office supply outlets, with the mention that they approach sales differently depending on the type of business model.

Regular customers will thus pay with the credit card, while businesses will find it more advantageous to negotiate an account set up with the outlet store. Moreover, with individual buyers, the necessity to compare prices is double, and therefore, the competition in this segment will be significantly considerable.

This is also the factor that made most corporations have B2B Internet marketing divisions or departments to cover all the aspects.

The increase in demand of B2B Internet marketing strategies becomes relevant in the context of a marketplace that changes very rapidly. Many fabrication, engineering and machining companies have created outsources overseas, which has caused many businesses to close their gates and put an end to activities. Those which remain to work in a particular domain have to really fight for survival and prosperity, by all sorts of advertising and marketing means. Consequently, finding the right strategies also equals a more intense scrutiny on the way budgets are spent.