Are you offending the Google gods by committing any of the hideous sins of ppc management? Most adwords advertisers do not realize it but there are several things the Google gods absolutely hate when it comes to adwords management.

Do you organize your adgroups? This one step can determine success or failure for your Google Adwords campaigns. You have a couple hundred or possibly several thousand keywords, right? Well if you are doing like most Google Adwords advertisers and cramming all of your keywords into the same adgroups then you are making a huge mistake. Did you know that Google expects to see all of your keywords broken up and organized into very closely knit, relevant adgroups? As a matter of fact if you are NOT organizing your keywords in this way then you are blatantly sinning against the Google gods and they will punish you for it!

If your keywords are put into adgroups with keywords that are not relevant to each other then Google is going to charge you more money for your clicks. Why? Since you crammed all of your keywords into the same adgroups you pretty much told Google that your campaign has no relevancy. You see, organizing your adgroups correctly is a huge part of achieving „Relevancy“ in ppc management. You should definitely know by now if you know anything about ppc management that relevancy is the key factor in decreasing your overall click costs and the secret to getting high ad placement in Google without having to pay near as much as your competitors .

Here is what you must do to satisfy the Google gods and save your adwords campaigns from their terrible wrath. Immediately take all of your keywords and begin to organize them into separate adgroups with each keyword phrase in an adgroup having a common keyword or theme. If you have an extremely large campaign with tons of keywords, do not worry. There are several keyword organizing tools online that are 100% Free. For instance you can download the free program Adwords Editor and use the „keyword grouper tool“ to divide your keywords into relevant adgroups.

If you want to have any success in PPC management it is crucial that you organize your keywords just the way Google expects. The Google gods will definitely NOT reward a campaign that lacks relevancy. If you have not organized your keywords properly you may still have a chance to redeem yourself if you fix them now.

However, if you really want to get on Google’s good side you could organize your keywords like the ppc management professionals. Try putting each keyword into its own adgroup.

As Co-CEO of one of the leading Adwords Management Services I absolutely hate to see people get ripped off by adwords management services that don’t live up to the golden rules of adwords management. Not only do these certain companies hurt their clients but they also hurt the entire adwords management industry by giving the rest of us a bad reputation. I am writing this article to show you exactly what to look for so you won’t get burned by sorry, so called „adwords management“. I will show you exactly what to look for so you can be sure to find a top-of the-line adwords management service.

There are 5 specific, very important things you must look for when selecting a quality adwords management service. While it can be quite complicated to understand these 5 critical things or processes rather, I will tell you exactly what questions to ask so that you will find an adwords management service that is truly professional and on top of the adwords game. True Adwords professionals can answer the following questions. Be sure to ask and get answers to all of these questions before you dare outsource your adwords management. If the adwords management service representative can answer these 5 questions with answers similar or identical to the ones below, I’d say you are in good hands.

Do You Offer Split Testing? What is the importance of it? Firstly, the rep should of course answer. „Yes“ to the fist part of this question. Split testing is a vital part of successful adwords management. Split testing is extremely important because it helps find which ads are most effective and which ads draw in the most clicks. It also helps decrease click costs because Google rewards better performing ads with lower click costs and higher ad placement.

How do you organize my adwords campaigns? Adwords campaigns should be organized and totally rearranged so that the keywords are divided into very closely knit, relevant adgroups. It is important that the top performing keywords are put into adgroups of their own in order to achieve perfect relevancy.

What steps do you take to Optimize my Ads? Don’t be fooled if a rep says, „We know exactly which headlines convert the best and we know how to write professional ad copy. Blah blah blah..“ That is crap. Optimizing ads mean insuring the keyword searched on shows up 3 times in the ad; once in the headline, once in the ad text and once in the display URL. Google rewards these kinds of ads with higher ad placement and lower click costs. Google loves relevancy. Also Insure that the adwords management service writes a specific ad for each keyword you have. Anything less is simply lazy.

How Do You Adjust My Bidding? What’s the most efficient form of bidding in Google adwords right now? Its definitely bidding using Google’s Conversion Optimizer. If they don’t mention anything about that then guess what? That adwords management service is officially out-dated! Any professional adwords management service knows bid management with Google’s Conversion optimizer is the way to go. Nothing else beats it.

What Continuing education does your staff go through? You’d better believe continuing education is a huge part of successful adwords management. The Google Adwords world is always changing. If you’re not consistently studying and spending money on research then you will quickly fall behind. The most advanced adwords management services spend tens of thousands of dollars on continuing education. Don’t be afraid to ask for proof of continuing education. After all it is you money at risk.

Think it’s time to outsource your Adwords management? Perhaps your time is more valuable and better spent focusing on building other parts of your business or maybe you can’t afford to spend insane amounts of money buying all of the newest software and tools needed to professionally manage Adwords campaigns. Outsourcing your Adwords can be the Smartest decision or the Dumbest decision you’ll ever make.

You know it’s time to outsource your Adwords management when you find yourself having to spend more and more in Google for your clicks. The vast majority of Google Adwords users do NOT know how to properly set up and manage their Adwords campaigns and often find their click cost rising higher and higher. They find their costs climbing so high in fact that it makes more sense just to shut down their campaigns altogether. Whereas a Professional Adwords Management company could easily make it so that their click costs drop lower and lower and at the same time make their ad get shown higher in Google.

You Could Be Majorly Hurting Your Business in Two Ways- Are you having great success with your Adwords campaigns? By that I mean are you getting all of the traffic you want for the price you want to buy it for? I don’t care how high your ad shows up in Google, (anyone can get their ad ranked #1 or #2 by spending an insanely high amount of money per click.)

Successful Adwords management means getting more traffic by spending less money to get it. If you’re trying to save money by managing your Adwords campaigns yourself but you don’t know how to make it so that you’re spending less money and getting more traffic you’re really loosing a lot more money than you’re saving and hurting your business by leaving much more money on the table.

Where is your time best spent? Did you know that successful Adwords management can take hour of maintenance each month? Are you sure that your time is best spent trying to figure out Adwords management to save you from having to spend money on outsourcing? Are you aware that professional Adwords management companies use thousands of dollars worth of software and man hours. Quite frankly I don’t see how anyone can save money managing their Adwords internally unless that is they have at least 8 months off work to learn the ins and outs of Adwords management full time.

Here’s What You Need To Do What you need to do is begin thinking with this mindset, „Yes, I need to completely focus my time and energy in places where they well spent and where I can get the most accomplished for my business. I need to save money by outsourcing my Adwords campaigns so that I can get the most out of my Adwords investment. I need to insure that I put my Adwords management into the hands of a professional who will help me to get not just more click, but help turn those clicks into conversions, leads and sales for my business.

A crucial part of succeeding in ppc management is ensuring that all of your ads are perfectly relevant to every keyword you have. „Perfectly Relevant Ads“ have three very special powers that make them downright „magical“. Magical ads have the power to do three things, 1) Decrease your cost per click, 2) Get far higher ad placement, 3) Attract only super targeted traffic to your site. These three powers are exactly what thousands of advertisers seek each day but are denied because their ads simply are NOT „magical“. What makes ads magical?

Magical ads all have one thing in common; „Perfect Relevancy“. Relevancy is when the exact keyword searched on shows up in your ad three times. For instance if someone goes to Google and searches on the keyword „Accident Attorney“ then the keyword „Accident Attorney“ need to show up in your ad.

That way Google see’s that your ad displaying for that particular keyword is relevant to what the searcher was looking for and the searcher also sees that your ad is relevant to what he was searching for because it contains the same keyword that he typed into Google. Relevancy is the key when it comes to successful ppc management so making your ads „magical“ or „magically relevant to each keyword“ is crucial.

All Google ads consist of four parts; a headline, two lines of ad text, a display URL and a destination URL. Manipulation of three of these parts is crucial when it comes to making your ads magical.

As an expert in PPC management I have found that when the keyword searched on is found in three specific parts of an ad three things are going to happen: The ad will receive a lower cost per click, it will show up higher in Google and it will result in more conversion/sales (because it harvests mainly super targeted traffic). Making ads magical (100% relevant) can is a very tricky part of ppc management.

Making Your Ad Magical- Making all of your ads 100% relevant to everyone of your keywords can be very hard task in ppc management because now you have to write a specific ad for each one of your keywords! Unless you use a ppc management service like AbsolutelyDominate.com which does all of the grunt work even if you have thousands of keywords.

A perfectly relevant ad should contain the keyword in three places, once in the headline of the ad, once in the ad text, and once in the display URL. Not only will this make your ad perfectly relevant in the eyes of Google but it will also make your ad stand out among the rest because Google will automatically bold the keyword each time it is found in your ad.

Making your ads 100% relevant is a huge part of succeeding in ppc management. If you go and type in anything in Google you’ll notice that 99% of the time no one know how to make their ads 100% relevant! This is one reason why making your ads perfectly relevant is so important to you. Your ad will be head and shoulders above the rest!

It’s time to get directly to the point in your message. Although you may think you have narrowed it down to a rather tight message, have you actually informed your customers as to why they need to buy from you?

This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.

What’s this „thing,“ this magic ingredient? It’s having a good answer to the following question:

Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all? What do you have to offer that your competitor’s don’t.

Another way of asking the same question is:

What do you guarantee?

When you can truly answer these two questions, your ads will practically write themselves. When you can truly answer these questions, people will be lining up to buy from you.

When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that’s so clear and focused it’s almost impossible to misunderstand it.

Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.

WHAT IS A USP?

Your USP is thr one thing special about you that your customer can’t find anywhere else. It’s your Unique Selling Proposition. It’s what you bring to the table that no other business does, or even can.

Your USP is about the uniqueness of your product. It’s even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it’s necessary to get the product now rather than later.

A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn’t clear or maybe isn’t even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place.