A recession is often considered the time when marketing and sales expenditures should be cut. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. Many salespeople struggle on the telephone because they dread telemarketing. Using a prospecting firm will allow your salespeople to be productive doing other activities while the prospecting firm can build a list of prospective new clients for your business.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

The tough business climate means that you must respect the use of your advertising dollars even more. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. If you maintain your marketing budget and allocate money to a prospecting company, you can pick up business since there are fewer competitors out there publicizing their services.

Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Most businesses do not have automation systems for their phones like an outbound telemarketing company. This system can dial automatically so the prospecting company can reach potentially five times more prospects than your salespeople can reach.

A McGraw-Hill Study showed that companies who maintain or increase marketing and sales expenditures enjoyed a revenue increase of 275% the first year after a recession versus a 19% increase for those who cut back. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

It is hard for any business to simply maintain its current state. In what other time can you pitch to people with less competitors than during a recession?

Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be a cheap way to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. One of the biggest struggles for most businesses is that the pipeline is full of prospects

You can focus on prospecting with individuals who actually want to hear what you can do for them. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Most businesses struggle with inconsistent sales to new prospects. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors.