Real estate sales people are always looking for a leading edge technique to boost their marketing effectiveness while reducing their efforts. Paperless flyers via SMS text messaging is the way to go!
Text Message Marketing is ready to see ten-fold growth during this year, and triple digit increases through the next three years (according to research from the Yankee Group). Through the use of mobile short codes and keywords, Real estate agents can use this technology to provide in depth data about their listings directly to prospective clients.
An example of the use of the service would be if a Realtor advertised „Text HOME123 to 69302 for more details“. That would then reply with a message that could send the details on the listing and provide a direct link straight to the full MLS listing like this: 22323 Western Ave:6 bed/7bath. Great entertaining home! Call Bill:619-555-1212 Full MLS: [shortened link would be here] By putting the tiny URL in the SMS text message, the real estate agent can deliver a link to the property landing page, or a PDF document (digital flyer), without the hassle or out of pocket cost of printing huge amounts of flyers. Plus, the paperless messages don’t use any natural resources, so you are including a ‚green‘ solution as part of your advertising efforts and the message can be easily forwarded to the buyer’s spouse, friend, or buying agent. Existing ‚green‘ solutions are available by way of audio recordings or short distance radio broadcasts, but these methods of advertising have the following drawbacks:
- They don’t allow the potential buyer to save the information
- They don’t provide visual pictures
- The Real estate sales people don’t get to collect the buyer’s contact information
With real estate Cell Phone Marketing, the Real estate agents gains the following benefits:
- Always Working – A tool that is working for them while they eat, sleep, or close other sales
- Full Details – Can deliver a link to the MLS listing or custom digital marketing flyer
- Data Collection – Collect the mobile telephone number of every user so that they can follow-up with them in person * Flexibility – Allows for instant changes to the auto-response message (unlike printed marketing materials)
- Cost Effective – Is far morecost effective than printed flyers (about 6.75 cents per text message compared to 20 cents per paper flyer)
SMS Text Message Marketing for real estate is just starting to become mainstream. Just as the world wide web has been a game-changer for real estate marketing, the use of SMS marketing as part of your comprehensive marketing plan is going to be required.
Jeffrey Arnold is a nationally recognized SMS marketing and search engine marketing expert. He will work with you to formulate the most powerful SMS marketing campaign possible. Visit his site for a FREE TRIAL of his texting software and try the service to determine if using SMS marketing and text messaging for real estate is for you.