Today’s economy has many business owners wondering about what they should do for their business. They’re seeing their daily, weekly, and monthly gross income going down because consumers are no longer spending like they used to. People today are afraid of the future. Today’s news media has created a fear that people will be laid off and that they will be waiting in bread lines. While this is great, if you’re selling advertising on a news network it creates a problem for business owners.

To eliminate this challenge, you should take a look at your gross income over the last 12 to 24 months and compare it to the last six marks. Are people still buying what you’re selling? are they buying the same quantity they used to? in today’s economy people are no longer buying the things that they used to buy just six months ago. People have cut back in many areas of their personal finances. Things that people used to buy on a weekly or monthly basis have now become luxury items that are no longer buying.

As you look over your business, take a look to see what other things you could be selling and is there an opportunity for a monthly continuity program. A continuity program would allow you to fill a customer each month for products or services that they want to purchase on a monthly basis. This subscription service, or continuity program would consistently bring your customers back to you And allowing you to have a more consistent cash flow.

Take a look at your own personal monthly spending. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into cash flow for your business? according to the National Retail Federation, we are committed to using today’s technology. More than 80% of us wouldn’t give up Internet access. Almost 2/3 wouldn’t cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn’t have a cell phone? What about cable or satellite? If you’re not doing as much on the weekends you’re probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

If you’re wondering where some of your regular customers have gone, they still like you and your company but they’ve had their hours or been laid off altogether and are just no longer spending their money like they used to. Others, have bought into the fear that is taking place daily in the news. Business owners today must be prudent about where they spend their money and how they will continue to have a profitable business in the future. For example: People who used to rent limousines to get to the airport are now asking friends to take them instead.

As the stock market continues to rock people’s confidence levels it makes it tough for a business owner to have consistent cash flow in their business. Businesses that were doing $4000 a day are now seeing their business average $2000-$3000. And for smaller businesses, it just makes it worse. Those that would normally spend $80-$100 eating out on Friday night are now settling for a $20 pizza.

Today’s business owner has got to be prudent about what they are selling, where they are selling it, and for how much? in today’s economy it’s only common sense to be selling what people need, not what they want – as bad as were people today are spending their money.

With the evolution of social networking sites, it is becoming easier and easier to promote your business online. With social networking sites like Facebook, you can easily relate to other people on a personal level. As in any type of business, when you can get to know someone first, the sale becomes that much easier. This is essentially what you can do with Facebook.So how exactly do you use this to promote your business?

One of the most important things you’ll do with your Facebook account is make friends. It’s easiest to start with your existing friends. Look at your addressbook and see who already has a Facebook account and ask to become their friend on Facebook. Next, you can expand your search and look for people that you can meet. Start off with something in common – like your hobbies. This makes it easier to get to know people.

After a while, you’ll have a nice list of friends on your Facebook account so you can slowly begin to promote your business. You want to first do so in a subtle manner. You don’t want to become annoying to any of your friends, right? and of course no one wants to be friends with a spammer. Don’t be pushy, or you’ll find that your friends will begin to no longer be your friends. You also want to actually become peoples friends on Facebook as well. Get to know them, find out their children’s names, get familiar with what they do as a hobby. In other words, get to know them on a personal level if you can. People buy from people they trust, and people will begin to trust you as they get to know you on Facebook.

One thing that works great to promote a vacation business on Facebook is to put your vacation pictures up on the FunWall. For example, if you just took a great trip to Disney World, you can post your pictures on your profile. Then when your friends come to see your new pictures, they will probably comment about how fun that looks. Then, eventually the conversation will shift to how great of a deal you got on your trip. This is the perfect time to let them know about your business and how you can help them create such wonderful memories for their family.

Another way to promote your business online is with Facebook groups. These groups are people with common interests, who are like-minded. You’ll find there are many options for groups within Facebook: religion, geography, high school class, alma mater, sports, politics, music and movies are just a few. You want to join these groups and begin to meet the people within those groups.

Status, is another way to connect with people. Your status ask you „what are you doing?“ you can connect with people by sharing bits and pieces of your life on a daily basis. You could be: hiking in the woods, reading a novel, or maybe you are at your daughter’s dance studio. No matter what you are doing, it’s another opportunity to connect with your friends. You can even announce how excited you are about a new product or service that your company has come out with.

Ever read a great article online? links are the place that you want to share those. Blog posts, your video channel, or perhaps the latest updates on American Idol. Your shared links can be news, pictures, videos, or perhaps even to announce you’ve added a new post to your business blog.

No matter what your experience is online, Facebook is a great way to connect and promote your business. It will allow you to increase your income.