There are several promotion automation systems available to computerize your online and off-line lead creation and marketing. Basically, marketing automation systems automatically move prospects down the sales funnel. To provide an example of what an automation program is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture – A prospect lands on a landing page that has a form to fill out in exchange for free comps of their area.

2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.

3) Regardless of whether or not the real estate agent has called the prospect yet, the promotion automation system sends out a personal introduction by email that looks like it was from the agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.

7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.

8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.

Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.

Listing leads from the Redx provides real estate agents with a continual list prospective customers.

Earlier than I started enjoying with Twitter I had my doubts. I’ve had access to the twitter account that I used to encourage the RedX Actual Property Gross sales Lead technology system. However until lately I hadn’t invested any time in utilizing it. Because of this, I’m just studying to implement the technology. Regardless of this reality, I now perceive the technology and can respect how Brokers on-line ought to be using this tool to attract leads.

So how do you employ Twitter in a promotion campaign? Earlier than we begin you should understand that Twitter is simply a single point of contact to your prospects and that numerous touches are usually desired to transform a lead into a client. Also, perceive that Twitter etiquette is that once you comply with an individual’s tweets, they may in turn monitor you.

With that background, what are the steps? The principal step is to connect your twitter account to any site the place you could have a web based presence. If you have a site, blog or internet presence, add a „Follow me“ or Twitter emblem with a hyperlink to your twitter site.

To start utilizing Twitter as a promotion resource, create an auto-responder in your twitter account so that when anybody chooses to watch you, they’ll automatically receive a thank you with a name to action. I exploit TweetLater.Com for my auto responder and it works fairly well. The message should thank the person for following, and incorporate a call to action. Your might choose to make your call to action a proposal for a complimentary report, information, or some other provide that means that you can capture extra details about your goal lead. For example, my name to motion is „Thanks for the Follow! Desire a discount on itemizing leads from RedX? Visit me here for more info.“

The subsequent step is to start tweeting. It is best to routinely tweet, but moreover be aware that there is a shortcut that you could be make the most of when you cannot ship a twitter put up directly. If you management a weblog that you just convey up to date typically, you might publish the feed directly to your twitter account using TwitterFeed.

The following step in your twitter promotion ought to be to attract and incorporate followers who stay close to you. You’ll find followers who reside in your area simply by doing a keyword search on the twitter user directory Twellow. For instance, search the twellow listing for lively tweeters that reside in your space and comply with those who look like good prospects.

There are a selection of other methods that you can incorporate twitter as a part of your promotion, together with cellular messaging and even film. We cannot get into those particulars here, however could tackle them later.

Randy also manages the REALTOR Leads viral marketing journal and has had numerous posts published in numerous real estate periodicals.

Many people would agree that the Harley Davidson eagle and associated logo is one of the most effective brands ever created. If you don’t believe me, just name another corporation that has such a strong following that it is standard artwork on the walls of most tattoo parlors. Nothing conveys a sense of brand loyalty like becoming a permanent walking billboard for the Harley Davidson motorcycle corporation? So how did this company create such dedication? Effective brand promotion, proper positioning within a market, and selling to the market’s most basic needs. What information can we gather from Harley Davidson’s promotion approach? The answer to the question is everything.

Your brand embodies the fundamental essence of your company. It is your logo and brand that people are going to recognize. Your logo should represent how your company is perceived, and it is the continual promotion of this symbol that creates awareness in your client’s mind space. Therefore, continually ensure your logo properly represents your organization, and always include your logo on your correspondence, and promotion collateral.

Branding you logo is a fundamental step in securing your market. Branding requires that you repetitively present your specific market with your logo while associating the image with the wares that you provide.

The objective is to assist your customer in establishing a mental association with the image so that they know exactly what the logo represents whenever they see it. The mental relationship can be a product such as the RedX Real Estate Data Exchange or an image and lifestyle such as Nike and Harley Davidson. Regardless of the service or product that you offer, your brand needs to create a strong mental connection to your target customer.

You ought to constantly promote your brand and logo, and should always stay away from significantly modifying it. Establishing brand awareness is a massive task, and each time you logo is updated, the process must be started over. Promote your logo on all of your products, on all of your correspondence, and most of all, on all of your marketing material. Make you know, and use all accessible means to brand yourself to your clients and prospects. The approach is expensive, but when you are branded, your company is the first one to enter a prospects mind when they think of your product.