A co-branded debit card program involves an association of a business organization with a bank and credit card providers such as MasterCard and Visa. In recent times, the branded and co-branded debit card programs have gained huge popularity in the business arena.

Since these cards work in co-ordination with reputed brands such as Visa and MasterCard, they are accepted in almost every country. Due to this, they can help companies in attracting new customers and expanding the customer base.

Co-branded cards decrease the companies‘ acquisition cost. A well planned and implemented co-branded debit card program can play important role in increasing the profit margin of a company and enhancing its overall business prospects.

With co-branded debit cards, companies can offer attractive discounts and schemes to their customers. This can help in building customer-loyalty towards the company and strengthening the company-customer relationship.

In comparison to traditional credit cards, co-branded cards have less issuing cost. Consumers can use these cards to make payments through the Internet.

The consumer today, have a variety of payment options at their disposal. In such context, the consumers opt for a payment method that offers them flexibility and an easy payment option. Co-branded debit cards are considered to be a safer and convenient than conventional payment options and also offer flexibility, when it comes to spending of funds.

By using co-branded cards, consumers can earn reward points, which they can use for additional purchases. Furthermore, customers can make purchases even if they do not have sufficient cash. Owing to these features of co-branded cards, they are more popular than conventional credit cards.

Various business establishments involving trade organizations, insurance companies and MLM and Forex companies have profited largely from these branded prepaid card programs. Many companies based in different parts such as Middle East, Europe, Asia and America have been successful in implementing co-branded or generic debit card programs.

Co-branded debit card programs or Co-branded card programs can help increase the business prospects of a company.