In one of my earlier articles, I had talked about the importance of getting lots of back links to your site in order to rank well in the search engines. Building links is also known as Off Page Optimization.

Websites that link back to your site and the page rank of those websites are important. Linking with irrelevant websites dont count with the search engines and is a wasted effort. How do search engines decide about the relevance of the website linking back to your website?

Search engines also consider the anchor text used in linking back to your site. For example, if your website is about dating than the anchor text: dating tips may be given more importance than the anchor text: recommended website.

Search engines also like to take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites are very valuable.

In nutshell, you should try to get quality back links from those sites that are related to your websites niche. Those sites should be considered as authority sites by the search engines like Google. The anchor text used to link back to your website should contain your websites niche related keyword.

So, getting lots of back links from authority sites is what counts with the search engines. How to go about getting lots of back links from authority sites?

Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.

If you can bookmark your website on these sites, you can get lots of quality one way links. Dont forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

Secret of success in internet marketing depends on learning how to generate a lot of traffic to your website. Without traffic, you wont make any money in internet marketing.

Traffic is the lifeblood of making money online. There are numerous ways to generate traffic to your site.

One way is to pay for it. If you have heavy pockets, you can always pay to get traffic. But day by day, online marketing is getting competitive. There are big players involved in it. You cant compete against them.

Paying for traffic that does not convert well is a sure recipe for failure. You will start looking for ways to get free traffic. You will think how to get a lot of targeted traffic for free? Only a page one position for your site on the search engine can give you that.

So you will have to learn search engine optimization (SEO). So again you will be competing with big players.

Nobody will tell you this truth that it is impossible to get your website ranked high in the search engines especially Google. Google takes the age factor of a website into account before giving it any importance.

A few page sites dont count with Google. Google like authority sites! Your site should have many pages and thousands of backlinks before Google will position it on its search pages.

You are again stuck! You cant compete with big players who have years of experience doing SEO! Can you beat them? You bet. You can. How about using these same authority sites to generate traffic for your site?

I give you an example to make it clear. EzineArticles is considered to be an authority site by Google. You should submit articles on it. These articles get targeted traffic to your site as well as quality backlinks that counts with Google. The chances are Google can rank one of your submitted articles on its search pages.

Use these authority sites by piggy backing on them. There are many article directories, forums, blogs and social bookmarking sites that can get traffic for your site and quality backlinks.

You focus on learning how to generate free traffic for your site in the beginning. If you can learn this trick, you are on your way to your long term success in internet marketing.

Search engine optimization (SEO) is thought to be tough, difficult and time consuming by many. In this article, you can learn a few very simple SEO tricks that work very well on Google. Use these tricks to get your blog post ranked for a particular keyword.

Google gets a lot of daily searches and if that keyword has around 50+ searches daily that means traffic to your blog as long as your post has the ranking. You can get a lot of traffic to your blog if you use these tricks to rank a number of blog posts.

These tricks will only work if your blog has more than 50 posts. Post at least once on your blog. Once your blog has more than 50 posts, Google will start considering you a serious blog. Always try to post interesting and entertaining stuff on your blog.

Google likes fresh content. Since blogs provide fresh content to Google on daily basis. Google indexes blog posts much faster than webpages. If you are posting at least once everyday, your blog will get priority with Googlebot and it will index the post (in most cases) in 15 minutes.

When you are posting on a blog, first choose a keyword that you want to get that post ranked. Use that keyword in the title of the post.

Try to use that keyword in the first sentence within the first twenty five words, the closer to the start, the better. Use the keyword in the blog post a number of times but dont try to exceed more than 4% keyword density. Use of the keyword should be made in a natural manner.

Try to include three or four links in the post containing the keyword solely. Give emphasis by bolding the link. The URL of that post should also contain the keyword as an extension like http:// www.Yourdomain.com/keyword. Both wordpress and blogger allow you to do this.

In case of blogger, you cannot change the URL of the post after you have published the post. So use the keyword in the title. Publish the post. Edit and change the title again if you want. But it should still contain the keyword.

This way you are telling Google; hey this is the keyword for this post. I have used these simple tricks for getting top ranking for keywords having 100,000 to 1000,000 competing webpages.

Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

What you need to know is that Google will never let you advertise on its system with a poor Click Through Rate (CTR). CTR is very important for the success of your campaign is the number of clicks in 100 impressions your ad will receive. Learn good copy writing skills to write ads that attracts people. Always try to keep a CTR of at least 2% in your campaign.

Quality Score is something that is very important for you to understand. Google has never told anyone how it actually calculates Quality Score. Only help Google has provided to the Adwords users is that now it tells whether Quality Score is Great, OK or Poor. High Quality Score means Google likes your website and is willing to advertise it for a very low minimum bid like $0.02-0.04.

Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.

Optimize your website before you make a new campaign. Use some SEO. Google likes SEO. Be careful, once Google assigns a quality score to your website, it will not change its opinion afterwards.

You need to optimize each page of your website for one particular keyword. Make a separate page for each keyword. In your campaign use only that page for that keyword. Google likes to quality content. Put good content on your site. Google hates one page websites. It provides poor user experience. Google cares about its users.

The position of your Ad depends on Ad Rank Matrix. Ad Rank= (CTR) (Your Bid) (Quality Score). Aim for a great quality score, bid high in the beginning to reach top 3 ranking in order to build up a good CTR for your new campaign. Try to get a CTR of 2% or more. Later on you can lower the bid after your CTR has stabilized.

Google also has a history of your account. It knows the history of each keyword that you have used in the account. It maintains a quality score of your general account. Try to be in the good books of Google by maintaining at least 1% CTR in your account.

But you never know when you will get the infamous Google Slap. Avoid it as you can but you can get a Google Slap anytime without warning. Google Slap means wake up. You can learn to beat Google at its own tricks with Google Ambush!