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Properly themed ad groups get better results. This is what you need to do to make sure that your ads are seen by the audience that is most likely to click on them. For example, if the users are searching for „New York City Restaurants“ and „New York City Hotels“, keep those terms in separate groups – „restaurants“ and „hotels“. The success of your AdWords campaign really can boil down to common sense use of keyword themes in order to improve CTR. Make sure you’re writing your ads so that those specific terms are included in the copy, since these terms will be bolded in the copy when somebody searches for them. This alone may be the most important thing you do to enhance your clickthrough rate.

Make use of sitelinks in order to improve CTR in your campaigns. It’s not at all difficult to take advantage of this feature and the results are highly beneficial. But you want to know what it can do for you, don’t you? You can use this tool to get even more links pointing to various pages on your website. With an increase in options for visitors to click the odds are even better that someone will click on the link and visit your site. When you use something like this that is not commonly used your ads will stand out even more. As if that isn’t enough, guess what? It doesn’t cost you any extra money to set it up and you don’t need any approval to get started with it.

Turn to the search network in order to test the ads you’re thinking of running. However, the fact is, you won’t know how well the search network can work for you until and unless you keep testing it on and off with different campaigns. The search network can negatively impact your clickthrough rate or even boost it. Testing often is the only way you can have a good idea of how well your CTR campaign is going to perform. It’s amazing how widely different the exact same keyword phrase can work from one campaign to the next. You can save yourself a lot of aggravation, time, and money by testing your campaigns and their CTRs before you launch.This is some extra, and important, clues about Fast Fan Pages that undoubtedly will serve you well.

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Watch out for your expensive keywords. This is something that numerous advertisers are clueless about. The expensive keywords are the first words that will be clicked on fraudulently. So, if you are getting these keywords and putting a lot of money on them, then you should be aware of the fraudulent activity that usually comes along with them. Since these keywords are normally subjected to a large amount of click fraud, you need to watch them very closely. However, this doesn’t mean that you completely ignore the other keywords on your account. Your main concern is to protect your investment by making sure that pay per click fraud does not do that much harm to it.

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