You may be asking yourself what is local internet marketing and what makes it different then normal internet marketing. The simple answer is that local internet marketing is where you are trying to target a specific geographic region. If you sell Toyota cars in Montrose, Colorado then you likely don’t care too much if someone over in Zimbabwe finds your site. Nothing against Zimbabwe but if they are on another continent they can probably find the same car a lot closer to home. Of course if you sell an e-book you do want people from all over the world to see your site and you should be using different tactics to get them.

This same concept can be used for a larger region. What if you own a chain of tire stores across the Midwest? In this case you want people in every town where you have a dealership to see your site when they go to Google and do a search.

Unfortunately most people are under the impression that it takes months of work and years of accumulated knowledge to rank for any keywords. Lucky for you the truth is that anyone that is familiar with the internet can totally rank for most local search terms and in many cases can rank number one in a matter of weeks for their keywords.

The truth is that the more specific the search phrase the easier it is to rank for them. If you want to rank for „Joe Smith custom super computers for scientists Madison, Wisconsin then you will have very little trouble ranking for it and may even get ranked the same day you work on it. Keyword work is hard when you are only going for broad terms like cars, phones, banks, etc.

So if you want to effectively target your local internet users then learn how to effectively target keywords. It is not a dark magic or the holy grail. In fact there are several blogs like ours that teach effective techniques that are far cheaper then paying a service that uses the phone to market to you.