Alle Beiträge von Eric Campbell

Marketing

How To Promote Online Sales

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A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.

Simply put, SEO is a method to get a web-page page on the top of the search engines for a particular word or phrase. Most companies build comprehensive SEO strategies for their customers which cover a range of options. Often, however, poor keyword choices lead to low traffic, unconverted customers, and little value. Great word selection and quality content ensures customers searching for something specific are directed to a specific page.

It’s clear how local SEO can help a business grow. Once a customer dominates the local market they can build on that page authority to compete at a national and global level. By properly arranging a web-page with keyword relevant content, continued well-written articles, and well designed pages, a businesses conversion rate will increase and with it their business will continue to expand.

It’s true that that even a little bit of quality traffic will net more sales than tremendous amount of random visits due to poor keyword generation. SEO companies will employ the latest techniques to promote websites and drive traffic to pages using various methods. They will typically start by optimizing your web-page accordingly. Then they may craft quality content so a page has web authority in a specific market. By creating intelligent and interactive pages they can turn this into converted sales. By adding analysis of traffic they can further promote a web-page and continually increase traffic over time.

There are many companies who claim to provide SEO related services. More often than not, these methods do not succeed due to sub-par strategies, poor keyword research and incorrect or dated article submission methods. Of course there are SEO companies that follow the latest trends and possess domain expertise in various fields. They can also provide a local presence to customers as compared to their Internet competitors. This gives them a competitive advantage for maneuvering in a massively aggressive SEO environment.

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Marketing

Google Releases Panda And Penguin Updates

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The search landscape has shifted significantly over the past year. Google released Panda, and then more recently, the Penguin update and these changes have had a major impact on business marketing. With each update Google is trying to reduce spam and bring the most relevant pages to your search terms. Is the algorithm always doing the best job? Of course not. With each update there seems to be a large group of disgruntled webmasters who used to rank well for certain phrases that are longer in contention for the top spots.

These changes are forcing business owners and SEO companies to re-think their marketing campaigns. These SEO teams have had to go back to the drawing board in some instances where well-ranking websites have all but dropped off the radar. In the past, webmasters focused on keyword density and the volume of back-links to their pages. With this update keyword stuffing and back-links were both affected. Some data suggests domains which had a similar keyword as anchor from various sources were adversely affected. This would suggest that using varied anchor text from reliable sources in the way to go.

These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google’s approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you’ve created and pass it along to others.

It seems Google’s is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.

This year has already shown to be major year for search engine results. The search marketing community will take a while to normalize again. We can hope that spammers were the worst bunch of people hit and the web is a better place as a result. We can also hope that they don’t reverse engineer the update and circumvent these changes. Google has stated that they intend on continuing these types of changes to further reduce spam and improve search accuracy. We can expect that search results will continue to move around a bit in the coming months as a result. We can hope that quality organic SEO with minimal spam is the wave of the future.

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Marketing

Paying Your Way To #1

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When you see advertisements on an Internet search result it’s pretty obvious they’re paying to be there. Most consumers also realize that when someone pays for PPC since they show up at the top and the right in a pink highlight. The higher the search term the more that Google and Bing change a customer each and every time someone clicks a link. These terms can often cost quite a bit per click and need large budgets to support PPC. Organic SEO drives a natural, real web result.

Many companies pay for PPC advertising for many reasons. Highly saturated markets for competitive terms can take time to corner and it might make sense, in the short-term, to use these methods. However, consumers realize these sites are paid for and don’t garner much trust. It’s clear that they’ve paid for these results. Most people follow real results they can trust due to being relevant not how much they pay for it. And, of course, once they stop paying for an advert, their position in the results is gone.

Most organic SEO starts with the website itself. In many cases business pages, even if they’re designed well, have little or no SEO performed. They may also have been improperly configured with poor keyword choices. Most SEO specialists start with keyword and phrase research to know what terms are actually being searched for by customers ready to buy. Using these words may require on-page optimization to tags and titles which are evaluated by the search engines.

This tactic can also be effective in the life of these searches since it provides the authoritative content the search engines are looking for. You can’t get relevancy by paying or using black-hat methods. Being a web leader involves providing continuous change and updated content that consumers want to read. „Creating quality content and building off-site links are extremely important,“ says Peter Landings of a Attorney SEO Company. And, since on-page SEO lasts, businesses are re-considering their long-term approaches.

It’s obvious that for long-term results Organic SEO is a clear winner over PPC advertising. Armed with a strategy, businesses can reach many more customers with natural results at a lower cost. Businesses can pay extremely large marketing budgets on PPC advertising. Pay-Per-Click isn’t always a bad idea but companies should not ignore the benefits of Organic SEO. These benefits continue to live on, even long afterward. Creating a natural, real result will provide a long-term boon to your marketing campaign. And, since they occur naturally, then it’s likely they contain the service or information there. Organic SEO is clearly a great long-term strategy either on it’s own, or combined with PPC campaigns.

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