Today, many Bloggers sadly believe all they need to be successful is a high RSS subscriber count. This may be true for a few A-list bloggers, but for the Average Joe Blogger, you’ll need traffic coming from the search engines to be successful. I think it’s safe to say many people get into blogging to earn money. When the traffic doesn’t come then the money doesn’t follow. Failing to take advantage of search engine is one reason so many people fail at blogging.
When done properly, search engine optimization can bring in a ton of highly targeted Internet users. These users traditionally convert better than Social Media visitors which leads to bigger paychecks. You may think it’s Rocket Science to SEO your blog, but that isn’t so. SEO optimizing your blog only takes 3 simple steps and anyone can learn how to do it in a short amount of time.
Follow this advice to SEO optimize every post you upload and start taking advantage of free Internet search engine traffic.
One of the biggest things you can do to take advantage of blogs is to ensure your keywords show up in your url. This tells the search engines what your post is about. If they have a hard time figuring out what your post is about, then you’re not likely get the ranking you need. Keep post keyword optimized and don’t stray far from the subject for maximum results.
If you use Blogger, the keywords will already be placed in the URL for you and you don’t have to worry about it. If you use WordPress, then you’ll need to change the Permalink structure by going to the Permalink tab in your dashboard and selecting the Custom field. Once you’ve selected this field, you’ll then need to type in the word „postname“ with a percentage sign immediately in front of the word and immediately after the word. That’s all you’ll need to do. Pretty simple, right?
The next SEO step is to use keywords in the Title of your Blog. To do this with BlogSpot, you just use the keywords as the name of your blog. You can change this under the Settings tab. If you’re using a blogging platform such as WordPress, then you’ll find the Setting tab on your dashboard and change the name of your blog to include your main keyword. I also like to use a Plugin called All In One SEO pack that makes using keywords throughout your blog a cinch.
The next requirement is to use the keywords in your Post’s title. If you’re trying to get blog readers to visit your post about using Ebay to to make a living online, then your post title should have those keywords in it. Forget about using non relevant titles like How I Make Money With Auctions. The search engines won’t know what your post is about and you won’t attract the right kind of traffic. This is especially important if you’re trying to make money with Adsense.
See how easy that was. People tend to make things harder than what they are. But now that you know how easy it is, get to work! It still amazes me to see people who do not know about this or who are too lazy to do it. But I’m not complaining. Some of those people are my competitors and I blow right past them in the rankings!
Now to fully take advantage of all this optimizing, you’ll need to build links to each post. Ahh, but link building is a whole nother article that has to be saved for later. Get used to optimizing your blog and blog post before tackling the chore of building links to your site.