Alle Beiträge von Dale Trent

Marketing

Want To Improve Your Marketing? Discover Custom Labels Stickers

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If you have a very limited marketing budget, how do you think you can improve it? By looking at small ways that you can grab the attention of your customers or potential customers. Sometimes the seemingly tiny things that you do can really go a very long way. A good example for this would be custom labels stickers.

There are many sticker printing Melbourne printers that can help you with your project. However, not all are the same especially when it comes to the quality of the stickers. As much as possible, choose a printing company who has a great deal of experience in printing stickers.

The good thing about this type of marketing is that it is free. It is free in the sense that you can put your stickers on almost anything. As long as that sticker can stick on that item, you can make anything your own marketing collateral.

If there are any items that would require your very own sticker labels then that would be your very own products. This is quite obvious, isn’t? While almost all products that we encounter each day have their own labels, most are not labeled correctly. This results to a lot of confusion and misunderstandings about how to use that product, what it is all about, and any other essential information. Therefore the key to a good sticker label for your products is a well designed label, complete with the right amount of information.

The next obvious place to have your labels would be on your promotional giveaway items. Because it would be the most useless marketing paraphernalia if people do not even know from which company they got those items. Imagine sending out a bunch of promo pens with no markings or labels on them. It is a very useful item that most people would certainly use on a daily basis, and yet you have lost the chance to advertise your company on those pens simply because you neglect to put some stickers on them. Therefore make sure that you have your labels ready whenever you source out for those promo products.

The other important place where you can put your sticker labels would be on your company correspondence. This may include the typical ones such as letters, postcards, stationeries and other similar items. The great thing about this is that your correspondences are really meant to be sent out to people who matter to your business, be it suppliers or customers.

Do you know where is another good place to put your company stickers? It’s on your company vehicles. And it also makes perfect sense because those vehicles will be going out to different areas and they can serve as great ambulatory advertisements.

So these are just a few of the places or ways that you can best use your custom labels stickers. As stated earlier, almost anything that has a hard surface, you can instantly make it into an advertising space. But because your stickers are limited, plan properly where you would be sticking them so you can make the most out of this simple and yet effective marketing technique. If you have a big project, consider getting some label printing Melbourne professional services.

Are You Looking For The Best Sticker Printing Melbourne Service? Visit: http://www.barneyslabels.com.au

Marketing

5 Powerful Brochure Marketing Tips

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Whether you are a marketing executive of a corporation or a small business owner, you need to learn how to do proper brochure marketing. This is because brochures still remain to be one of the most effective, and also cheaper, marketing tools any business should have.

But what really makes a brochure such an important part of a marketer’s arsenal? For starters, it is a great way to establish the credibility of your company. Because just about anyone can have a pile of business cards printed, as they are really cheap and does not require much effort. Compare that to a brochure, especially one that was made by a brochure printing Melbourne service.

The second thing that you should know is that a brochure can always be read by your customers whenever they feel like reading it. They do not have to read it just immediately after you handed it to them. They can wait till they are in the bus, back at home or in the office before they pick it up again and read it more thoroughly. This is a great thing for you because it simply means they will be more concentrated in reading your marketing message.

So here are the 5 powerful brochure marketing tips that you should always keep in mind.

1. Think of the questions your customers would be asking you.

Your brochure should provide the answers to the common questions that a customer would normally ask about your products or services. Because that is what your marketing literature is meant to provide: information. If you can, include all the information your customers would need in that brochures so that they would easily make a decision whether to purchase your product or to visit your shop. In short, try your best to think like your customer.

2. Make good use of your headlines and subheadings.

In most instances, people would just skim through your material. That is why among the brochure design ideas that you should follow is to make your headlines and subheadings as informative as possible. This way your customers will easily get your marketing message even if they are just reading the subheadings and only a sentence or two of each paragraph. You are then simply making full use of your space.

3. Create an attention grabbing cover.

This means your brochure’s cover should not consist of a large image of your business logo. Instead try to think of a catchy phrase or title. Also, you can use an interesting photo or graphic image, anything that would get your customer’s attention and make them want to open it and read more. A good printing Melbourne company should be able to provide you with professional advice on this one.

4. Use simple and straight forward sentences.

Avoid using any jargon and as much as possible, always get straight to the point. Your customers would not appreciate any circumlocution and with all probability, your brochure would be quickly found in the trash bin if you do such a thing.

5. Aim for your brochure to be a keeper.

The best thing that could happen for your brochure is if it gets passed on from one person to another. What this means is that you have made an interesting and informative brochure that people are recommending it to their friends. It is just like word of mouth marketing at its best. And truly the result of a great brochure marketing done right.

Searching For A Good Brochure Printing Melbourne Service? Visit: http://www.barneys.com.au

Marketing

Why Print Management Services Are Important In A Print Project

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If you want your print project to go on smoothly, look for a printer that have print management services being offered to their clients. It is simply a series of standards and processes that the go through to ensure that the quality of the product is met. It also ensures that finish the printing and the delivery on or before the set deadline. That is why it is important that your printer has these services.

One of the important things that your printer will take into consideration is the balance between their profit and the lowest possible rate or cost that they can give to you. Often, a reliable print management system can help in this aspect. It sees to it that the processes are just right to achieve your requirements while not compromising on the quality of the output as well as the satisfaction of both the printer and the client.

But how can you determine if your label printing Melbourne company is making good use of such a system? Even if they did not tell you outright about it? There are many ways or hints that could tell you that they are using such a printing management process. Here are some of these:

Your printing company keeps you updated on the whole printing stage. They will let you know if they have already started with the printing, if they are already packing the product, and most especially, if they are about to deliver it to your office. Another responsible thing that they can do is to inform you should they encounter any problem. This will help you, together with the printer, on what measures are best to follow.

They will also provide you with the necessary assistance when it comes to the design of your print project. This is a great thing especially if you approached your printing firm without any clear idea on the design. Most of these printers have their own stable of graphic designers that they can use anytime should a client request for their services. You should do the same if you do not know any good graphic designer.

One other way that you can tell if your printer is using such a management process is if they are always willing and ready to provide you with any professional advice. For instance, if you know next to nothing about sticker and label printing, then they are always willing to help. They do not easily get tired or worse, irritated, if you have a series of questions to them, even if the questions seem to be a given most of the time. They know that you are not that experienced when it comes to printing so they are always ready to help you out.

And of course, the most important of all, is if they never missed a deadline. Especially since a deadline is not just set by you, but also by your printer. So unless there are really big problems during the printing process, there is no reason for your print broker to miss the deadline.

While there are other ways for you to check if your printer has print management services, these are a few of the effective tips that you can try. The advantage that you can get out of these services would be the peace of mind knowing your project will be handled properly and that you will not miss your deadline.

Do You Want The Best Sticker And Label Printing Service? Visit: http://www.barneyslabels.com.au