The term search engine optimisers refer to the employees and consultants who do optimisation work for their employers or clients. These people work on menus, images and videos, web site design, etc. to ensure that a particular web page or site has the best ranking on different search engines. The hits for that particular site would be the maximum and attendant benefits that much better than a competing web site. Even though Birmingham has 3 restaurants which are Michelin starred, a good search engine optimiser (SEO) in Birmingham can ensure that the web site of a quite indifferent restaurant in that city gets more ‚hits‘ (which may easily translate into better business) than the 3 acknowledged as the best in terms of food, ambience, etc.

What a Birmingham search engine optimiser would attempt to do is to make the business or personal web site he or she is working on to be the most ’search engine friendly‘ for certain key words that connect with or relate to that particular business or individual. Professionals who have thorough, up to date knowledge on how even the latest search engines work would be the best bet as SEOs. Also to be considered:

* Linking the web page to as many other (appropriate and frequently visited) web sites as is feasible. * Keep modifying as well as adding content and relevance to the website so that it stays current and up to date. Viewers will prefer going to a better designed, attractive and informative site than one that is drab and with outdated information. As the saying goes, change is the only thing that is constant. * Keeping an eye on the competitors‘ web pages helps – you don’t want to slip down the ladder because someone else came up with a better site!

So, a Birmingham SEO linking the web site of Birmingham City, England to that of Neville Chamberlain, Arthur Conan Doyle, J R R Tolkien, Samuel Johnson (all residents for various periods), Aston Villa and Birmingham City (the soccer clubs), Edgbaston (cricket grounds) Moody Blues, Black Sabbath, UB40 and Duran Duran (the bands) or the Universities of Birmingham and Birmingham City or even Lloyds Bank and HSBC (Midland Bank) and of course, car maker Jaguar would be ratchet-ting up the famous city’s rankings quite a bit! The reverse would also be true – for each of the organisations, parties and individuals mentioned above. More ordinary people, businesses and other entities with Birmingham connections could also do something similar to generate more interest in their web sites.

Increased tourist arrivals, higher education enrolments, better footfall at the numerous theatres, museums, sports arenas, restaurants, pubs, Selfridges and the Bullring Shopping Centre could just be a matter of getting of arranging great rankings. All it would take is for knowledgeable Birmingham search engine optimisers (not necessarily located in the city itself) to design a really exceptional Birmingham city web site as well as those for the local individuals and small as well as big organisations.