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Marketing

Facebook will push to listen to the music with friends new button

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Facebook announced Thursday that it will launch, called „Listen With“ the new button. Through this button, all Facebook users can listen to with friends with a song.

Facebook says, „Listen With“ button in the next few weeks will be gradually to open to the all Facebook users. In the early stages, this button will be integrated into the music service of Spotify, and then has gradually extended to join other music services of Facebook Open map.

„Listen With“ button of the roughly used way is: from the side bar chatting, the user can see what friends are listening to the music, and then click on the „Listen With“ button, you can open the music player, and Listen to and close friends are listening to the same repertoire, and play song time points also synchronous with your close friends.

In addition, the user can open new chat window, to listen to the same songs with the good friend to chat, and listening to music is to comment.

Listen to music by the way of the activity, Facebook will announce the delivery way to strengthen it with news. Before this, Facebook users won’t release with buddy chat activity information. Industry experts say that an apparent emulate Facebook Google + social networking service of the function sharing of video chat.

As noted, Facebook users will want to realize smoothly to listen to the music with friends synchronization, the premise is the user and good friends must use the same applications. For example, if good friends listening to Spotify provided music, the user must also use Spotify service, and not to listen to another music service providers offer with a song of Rdio.

The American market research company AppData published figures show the Spotify music service web site on Facebook occupy absolute advantage position. Industry experts say that Facebook launched „Listen With“ button, Spotify will become the fact of social networking site default music service provider.

Industry insiders pointed out, from the specific function, „Listen With“ button in fact With another music service web site a Turntable and FM and Google + video chat services of Hangouts which they are pretty similar.

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Marketing

iPhone 4S sales increasing caused the Android market share to drop 13%

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U.S. market research firm NPD released the latest statistics show that during October to November in 2011, smart phone Android market share of Google dropped sharply from 60% 13-47% by the Apple iPhone 4S smart phone sales increasing and other factors in the U.S.

NPD data shows that during the third quarter of 2011, Google Android smartphones market share is 60% in the U.S. Apple iOS corresponding market share was only 26%. But by October 2011 and November, due to the rapid growth sales of iPhone 4S, resulting in market share was increasing, the market share of Apple iOS up to 43%, Android market share fell to 47%.

Industry believes that a large number of American consumers to wait during the third quarter last year, the purpose is that waiting for the new iPhone. And after iPhone 4S releasing, it was sought by consumers immediately, therefore the market share of Apple iOS and the gap with Google Android was narrowed.

Another analyst pointed out that since last February, and many Verizon Wireless users have been waiting for Apple to release the new iPhone. Because of this, a large number of Verizon customers did not shot to buy iPhone 4 on time, these users worry about the new iPhone releasing, the iPhone 4 will become out of fashion in their hands. On the other hand, after Apple released the new iPhone, Verizon Wireless, Sprint and AT & T customers Jieke are able to buy.

Industry have pointed out, NPD data only reflects the situation of last October and November. Unless the Android mobile phone sales was with amazing performance last December, or during the entire fourth quarter last year, Apple iOS is likely to regain more market share from Google Android, at least, it is no longer so obvious between two sides of the market share gap.

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