People who publish blogs have two main objectives, namely to get people to read what they have written, and then to ensure that those same people will return to the blog as often as possible. The only way to generate an income from your blog is to have as many visits to it as possible. However, if those people do not click on your AdSense links then you will not receive any payment generated by your blog. That is just the way that it works. So, whatever you decide to do with your blog, the same two objectives will still apply.

WHAT SHOULD I WRITE ABOUT?

Every one who blogs knows this feeling all too well. After setting up your blog and placing the AdSense link in the most strategic point you can think of to ensure plenty of clicks, you find yourself staring at the text box and drawing a complete and total blank. We have all been through it many times. You are afflicted by a temporary, although frustrating condition, known as writer’s block. Oh sure, we are more than able too compose a decent few paragraphs by stringing sentences together, but for some reason, when faced with that text block we find we can not think of a single thing to write about. And we may begin to even doubt ourselves as we sit there staring at the screen. We ask ourselves who would be at all interested in what we have to say! But even worse than self-doubt is when you can think of nothing to write about. Fortunately, however, there are a few simple solutions that tackle this very common problem.

Ad placement has got to be the easiest part of starting a blog but the most difficult is coming up with a topic that you feel you will be able to continue writing about every day. Your topic needs to be fresh and up to date, so that people will want to visit your blog again, since that is the objective – to create a blog that is popular and one that has the potential to earn you some money.

Taking a child into a large, enticing toy store and telling them they can pick any toy there will invariably result in that child not knowing what to choose. Well, it is the same for you! Telling you to write about anything won’t help you very much, because the choices are simply too varied and overwhelming! You have far too many options to choose from, although it is true, it is your blog and you can write about whatever you want to write about.

You have two choices at the outset that you need to decide about. Either your blog will be one that does not earn money, a personal blog, or it is one that does. It is entirely up to you. You may choose to merely have a blog in which you write about yourself and your day to day experiences, that you intend only for your friends and family to visit. There is not much you would need to do other than to keep it up to date on a fairly regular basis. Alternatively, you may have decided that you want an income to be generated from your blog. In this instance you need to be familiar with both Search Engine Optimization (SEO) and AdSense, as both will also aid you in deciding on your content.

In the later articles, we will take a look at search engine optimization and AdSense more closely. But for now it is necessary that you understand that knowing something of how search engine optimization and AdSense work can assist you greatly in deciding what your blog should pertain to. If you have decided that you want your blog to generate an income then it is vitally important that whatever topics you intend writing about will effectively bring you as much traffic as possible via the search engines. While search engine optimization will direct some readers your way, your up to date and always fresh, informative content is what will keep them coming back for more. And in order to make money, the relevant AdSense ads on your blog will need to be strategically placed.