Landing page design is essential part of any business, either online or offline. This design helps the marketers to make a sale or get the names and email address of the readers and prospective buyers or clients. This also commonly referred as a ?squeeze page? or ?lead capture page?.

Basically, a good landing page design should match the visitors? need. Remember that your customer visits your page because they are interested in your ads. And they are hoping that they will get what they want from your landing page. Your landing page design must be simple and clean. Yes! Simplicity is good. Avoid too much color. Two or three colors are enough. If your landing page contains long paragraph information, better make it shorter.

The landing page is too generic. People reached your landing page because they are interested in your ads. They might be interested in buying your products you are promoting, so give them more information about it.

The landing page is too cluttered. Aside from the landing page must be simple, it should also be clean. Don?t put too much graphics and images. These may distract your visitors. Avoid using too much color. Two to three colors may be enough.

Assure your visitors that they have come to the right place. Your headline must match to your ads. It is important that it match because if not, your visitor will surely hit the back button if they found out that there is no relation between your headline and your ads and didn’t find get what they need.

Your landing page should not ask too many information. A name and a valid email address may be enough. Asking them a load of information might scare your potential customers. Make it specific and simple.

And lastly you need to assure the confidentiality of your customers? information. The trust of your visitor is very important.The moment they give you their information, they already trust you. Because they know that you will keep the information that they will give. So keep your customers? trust in you.

Your landing page design greatly affects your conversion rate, so you need to make the best of it. Keeping you this simple tips might probably help you make a good landing page design.