Co-branded cards are those types of credit cards that exist as an association between a credit card provider, such as MasterCard OR VISA, a bank, and a business, such as a retail establishment or a service provider. These cards are different from the traditional credit cards, as they are issued not by a credit card company but by a bank.

Co-branded debit card programs have become immensely popular among the business fraternity across the world. Many businesses in Africa, Asia, Europe and America have benefited a great deal by being a part of prepaid card programs or co-branded card programs.

Co-branded cards enable the business participating in the co-branded card program to have their brand name and logo imprinted on the cards. This can help the businesses in enhancing the image as well as the recall value of their brands.

Co-branded debit cards carry the logo of the reputed credit card providers that are a part of the program. By partnering the popular and esteemed credit card providers, such as MasterCard or VISA, business entities can not only expand their customer base but also succeed in winning the trust of their customers.

By being associated with a co-branded card program or a generic card program, business entities can provide attractive benefits to their customers. These benefits can include providing regular discounts on purchases and waivers of interest and payment over a set period. This in turn can enable them to develop and maintain a strong bond with their customers.

Co-branded debit card programs also allow the businesses to not only make a foray into the prepaid gifting market but also capitalize on the ever increasing consumer demand concerning gift card solutions. This in turn can boost their sales prospects.

Co-branded cards prove to be a convenient financial tool for the customers. They can use these cards in the same manner as they use prepaid cards to make purchases while shopping.

Co-branded cards are relatively better than cash, which are prone to loss. Besides, co-branded cards cut down the risk of fraud and are issued in less time and lower costs.

Co-branded cards and prepaid cards can prove beneficial for both businesses and their customers.

Small and medium sized business organizations can gain by using branded and co-branded card programs. These programs can be used to build strong relationships with existing and new customers. In terms of payment options, co-branded cards are a better choice than store gift and cash vouchers.

Co-branded card programs and co-branded cards have become immensely popular in the corporate world in a relatively small period of time. In the competitive market, these cards help in enhancing the brand image of a company. A company can distribute co-branded cards to all its customers.

In recent times, a lot of SME’s (Small and Medium Enterprises), have become aware of the distinct advantages of these generic debit card programs .Most of them have implemented the these co-branded programs.

Several business establishments including Forex companies, Insurance Companies and Financial Institutions based in Malaysia, Singapore, America and Brazil have largely benefited from these programs. The principal advantage of these co-branded card programs is, they help the companies to increase their business prospects manifold and that too in a profitable way.

The company can utilize these co-branded debit card programs which operate in association with dominant debit card providers such as Visa and MasterCard to attract new customers. As these cards are accepted in almost all countries across the world, companies can access a wider customer base.

Furthermore, branded prepaid card programs allow the business organizations to print their brand names and logos on the co-branded cards. When the name of the company is printed along with esteemed names of credit card companies, the business organization will automatically gain from it.

Apart from being beneficial for companies, these co-branded debit cards are also useful for its customers. The customers of a company can use these cards to make purchases even if they do not have sufficient cash in hand. Also, customers can get several discounts, bonuses and reward points using these branded debit cards. Customers can use these reward points to buy more products and services.