Widest audience imaginable- Anybody and everybody who has ever surfed the world wide web would echo the fact that online video marketing is probably one of the most popular and inexpensive ways to reach widest target market and audience and to increase brand and product awareness. If online video marketing does not form part of your marketing and advertising strategy you are definitely standing an immense risk of being left behind in the race to success.

Video format- Not all viewers are the same thus not all media players will be the same. This is why its so essential to include video’s in various formats for viewers‘ viewing pleasure. Ask around what near and dear one’s favorite formats and playback programs are and make sure video’s are converted to this format on your website. Your can also add links to free video playback software sites if you prefer viewer downloads instead of conversions.

High and low quality- Offering of both high and lower quality video images is key for reaching the widest target audience possible. Download time is halved and snail internet speed viewers given the chance to watch your video with greatest of easy with lower quality video’s. Sound and general image quality will suffer without a doubt but a much wider target audience will still be accessed.

Popularity to your advantage- Why not use video site popularity to your advantage? The incredible popularity of video sites has made it an absolute-must for any Online video marketing campaign. Your goal of reaching hundreds of thousands of people with your ad will be achieved, chop-chop.

Surf all the options- Spend time to do proper research before making your final decision to post your first video on a specific site. All the sites are not the same and you should definitely not settle for second best site. Your company’s good name and reputation depends on your choices. Use the sites search engine to see which of your competitors or other market related video’s have already been posted.

Branding- Branding, branding and more branding. Your company name and logo should have a prominent position from video beginning to end. Brand recognition will not only generate lots of free web traffic but also help people find your company with ease.

Power of suggestion- Nothing on earth is more powerful than the power of suggestion. Suggest to viewers what their next action after watching the video should be. These calls to actions will give viewers information on the product or service as well as where they can find more info. Your video will just be another boring ad if you don’t include necessary call to action at the end.

Web 2.0 real estate marketing is helping change the face of the real estate business. For those who do not know what Web 2.0 is; it is considered to be the second version of the internet. Web 2.0 is composed mainly of social networking utilities. Wikis, blogs, You Tube and Facebook are just some of applications that make up Web 2.0.

Not too many years ago, if the average person had a question about the possibility of selling their home, they could go on the internet and find a realtor’s website. Find the appropriate place to enter their question and wait for someone to call them back. Many people did not like this way of getting information. One, they had to send their personal information across the internet. And two, now they have a realtor that is trying to pressure them to buy or sell a home.

People can find out anything that is related to real estate using the Web 2.0 real estate marketing arena. Some of the topics range from how to stage your home when trying to sell it to understanding the types of loans that are available. This is a social network that is invaluable for first time home buyers.

For the realtors, Web 2.0 helps to get your listings out in front of as many people as possible. Mash ups combine many databases and your listings will be seen more frequently because of this technology. More people are on broadband or DSL internet connections, so you can make videos tours of the homes that you are trying to sell.

By utilizing the video tours, the realtor can eliminate the curious neighbor that just has to know what the house looks like. When people from out of town contact the realtor, they can ask more pointed questions, instead vague and general questions about a particular piece of real estate.

When a home goes on the market and there is an open house, many of the neighbors go through the house out of curiosity. There is just the nature of the business but it is a waste of your time to try and sell a home to someone that is not interested.

There are a lot of less than honest people that are trying to cash in on the Web 2.0 real estate marketing’s rising trend. There are many sales pitches out there, offering guaranteed sales leads or a sure fire program that requires little work but yields lost of money. Web 2.0 real estate marketing is a resourceful tool but everything takes a little hard work.