As a company looking for new products to sell, a trade show is a great place to go and find those products. This is because some of the latest products that have not hit the mainstream market are going to be present. You will see demonstrations at the various trade show exhibits, educating you and potential customers of the benefits of each product.

What is the purpose of a trade show? Trade shows take place all around the world at both indoor and outdoor venues. Many people make a living renting and putting up trade show exhibits in order to sell their goods.

The trade show is a great way for people and companies to make themselves known. They gain exposure that they most likely would not gain through other methods. Those who attend the trade shows are able to see the products first hand and make an informed decision about what they are buying.

What you will see When you are browsing the trade show displays, there is a lot that you will see. For instance, you will see individuals who rent a space at the trade show just to sell goods that they make at home or buy in bulk from other companies. This is how they make their living. It is very unlikely you can strike some sort of deal with these individuals unless they do have a unique product that they manufacture on their own.

What you will need to look for is a product that someone has created and had manufactured on their own. There are also companies that will come and set up booths for their products, looking for other companies to distribute them. They may be products that are already on the market, but the companies are looking for wider distribution. It is up to you what you prefer to look at, but there are plenty of companies and individuals to do business with, which is why the trade show even exists.

What to look for When looking for a product that you can market and sell through your own company, you want to look for something that is being demonstrated. These trade show exhibits enable you to see with your own eyes that a product actually works. This is not like watching a television commercial or an ad on the Internet. In the world of television it can sometimes be rather difficult to know what to believe. In this case, you can believe it because you see it.

You also want to be able to ask the demonstrator questions about the product. You do need to know if they have manufacturing methods that will enable the product to be manufactured in large numbers. If they dont, then that might present a problem. But if you do have some power in this area, you can look into manufacturing and just up your cut. There are many strategies that you can use to find the latest product that is going to make everyone quite a bit of cash. You can be the one that goes to a trade show and discovers the latest product that will really make an impact on the world.

You will, however, possibly run into some competition. There are other companies out there looking for the latest product, so dont feel bad if someone beat you to the punch. If you can find out what the other company offered, you can make a better deal. It is all about competition. But what it comes down to is the trade show is one of the best kept secrets in finding the best new products.

With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.

Digital OOH advertising can benefit a retailer in the following ways:

– OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.

– Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.

– Businesses can target consumers outside of their homes.

– Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.

– There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.

– Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today

– There are improved and reliable audience metrics and accountability

– In large department stores or shopping malls, digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.

– Advertisers can target almost any demographic or socio-demographic group.

– When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.

Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.

– Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.

– By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.

– Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.

In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns.