Alle Beiträge von Jonathan Theodore Franklin

Marketing

10 Bellevue and Face-to-Face Sales: A Lesson to Business Owners

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If a company or individual wishes to get more business, but their budget is limited, their options are limited as well. 10 Bellevue is a marketing firm hired by other companies to perform their sales and marketing for them. More and more companies are looking to outsource their sales and marketing efforts to other companies in an effort to focus more on their core competencies. If you are just getting your business started, I wouldn’t necessarily recommend this option. They will charge you for it. However, you can do what these other companies are specializing inface-to-face interactions with business prospects and existing customers.

Just think, if a potential customer got your flyer in the mail, would a good portion of them call you and express an interest? Would they just throw the flyer away, along with all of the other ‚junk mail?‘ What are you doing that is different than your competition? Are you hopping on Photoshop to make a cool looking piece of marketing collateral? I would guarantee that your competitors are as well. 10 Bellevue is hired by giants of their industries to talk to customers. So, you should be able to do that for your company as well.

Most small businesses struggle the first five years. Most of them don’t make it. Do you want to be one of those statistics, or would you like to give everything that you’ve got into your business and see it flourish? At the end of the day, again, it doesn’t matter if you currently have more customers than you can handle, or you are just starting your business. A personal approach WILL give you the competitive edge. You’ll retain customers longer, and gain customers quicker. 10 Bellevue specializes in this and that’s all they do. Companies pay them good money to do it. Employees at 10 Bellevue don’t even work for those companies directly, yet they are motivated enough to go see people. Shouldn’t you be as motivated to expand your own business?

10 Bellevue states on their website that most channels of marketing and communication are being bogged down by the numbers of companies just trying to get their name out there and hopefully convert some views and clicks online to actual sales. Why would you want to be the same as your competition? I guarantee that even if you don’t have the coolest looking website or online presence, and you go out and meet your customers, like 10 Bellevue, you will see an increase in sales and customer retention. Getting your name out there is never good enough. At the end of the day your profits are directly controlled by your quality of service or products, and customers purchasing those products. Then, returning customers will help drive those profits. Customers need a reason to try out your services or products. Who better to give them a reason than you? I’m sure you can do a much better job at explaining your services than those flyers that you have been sending out.

The employees of 10 Bellevue didn’t create the brands that they are representing. They didn’t come up with the packaging. They simply do the sales for other companies. Why are they so compelled to do so?

The reason that 10 Bellevue employees are so motivated is because they have an opportunity to help expand the company and run a sales office of their own. That sounds pretty cool to me and I can imagine that I would be inclined to do so myself if I didn’t have a company of my own. I go out and meet customers and potential customers on a weekly basis. If I find myself wasting time on social media sites, I just go out and drum up some new business. It’s really not that hard. You have your own business, or your job is to create more business. So, be like Nike and ‚Just do it.‘

For some great lessons on sales and marketing be sure to check out http://10bellevue.wordpress.com/2012/05/15/10-bellevue/ to get some awesome information on 10 Bellevue

Marketing

Why Use a Direct Sales Blitz to Get Customers in Markets Similar to Seattle

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How are you getting customers? Do you know what your long-term return on investment is through each of your sales channels? In reality, most people haven’t narrowed down how to best get customers, otherwise we’d all be millionaires. Granted, I live in Seattle and there are a lot of folks living pretty well out here without going direct marketing themselves, but I can assure you that they have had someone in their company do it for them. So what are you waiting for? How much time goes into generating new customers for your business? Spend some time on what matters. Not your mass media blitz campaigns, but putting a face to your brand through direct sales.

I’ve heard so many people say that their business isn’t quite where they want it to be. I then ask them how they are getting customers and they reply, „I send out ads in the newspaper,“ or „I’ve got a really nice sign that I spent a bunch of money on.“ Some are not in that position. Some people just rely on word of mouth. An associate of mine once interviewed a lady who wasn’t getting as many kids to enroll in her preschool as she used to. She was going to shut the doors on her business. My associate asked her if she had gone out and met people in the neighborhood. She replied, „Oh no! I couldn’t do that!“

A direct sale is one of the oldest forms of doing business. It works so well, that many peddlers and street merchants started going out in hordes! In fact, a large reason that ’salespeople‘ have a bad rap is due to these peddlers. Seriously though, if you have a product and you want to get it noticed, why wouldn’t you go at it directly?

If you have a quality service that someone could actually use, get yourself out there and get in the mix. If you don’t have a huge advertising budget, get out there. If you do have a huge budget, still get out there. Direct sales might be tough, but it yields the highest rate of customer acquisition and long-term success. Are you going to be afraid to ask someone for their business if you might not have a business tomorrow? The chances are, you’re not going to be. You would go see hundreds of people before that happened. So, why wait?

Handshakes and smiles are what attract people the most. I have tested this in many markets, including my current city of Seattle, and it’s no different here. If you put a professional rapport building friendly person in front of someone who may be in the market for what they have got to sell, its lights-out. Sales flyers, brochures, catalogs, telemarketing calls, blitz marketing attempts, aren’t going to cut it. They can work in conjunction with your direct efforts or vice versa, but they alone are not going to give you long-term success. Its in-person sales and marketing that will drive long-term customer loyalty.

Studies suggest that when a potential customer is weighing their options on which product to buy online, they would much rather deal with a representative of the company. So what are you waiting for? Get out there today!

Don’t forget to visit Blitz Inc Seattle for more marketing and sales tips and strategies. Also, for Blitz Inc’s Seattle news, check the company out on LinkedIn at Blitz Inc!