If you have been around the internet marketing world then you have probably heard of attraction marketing. The concept was brought to popularity by a gentleman named Mike Dillard. He is considered to be by some the „godfather“ of attraction marketing. Because MLM is a sales based industry most everyone, in the beginning, approached their prospective clients with an all out sales approach. Calling their prospect and calling back, presenting their opportunity or product at every small opening, whatever it would take to get your product in front of their client until they said yes. Even when that person said NO!
At a very basic level, attraction marketing changes the usual old school paradigm of building a successful MLM business through your warm market and things like cold calling and buying leads.
Creating a blog, or use an existing one, to introduce yourself to the masses. Write several articles that describe you and your product, as well as your knowledge and experience of it. Apply the methods of social networking, through a connection like Twitter, Facebook, or Livejournal, to allow an entirely new group of customer’s access to your product.
It is rather amusing to see this spawn a hordes of self-proclaimed experts at this particular brand of marketing, even if they have very little experience at it.
The next way to show people who you are in your attraction marketing blog site is to share personal stories. Talk about things that have happened to you as it pertains to the topic you are writing about. As people learn more about you it develops trust and report and starts off your relationship with them even before you get on the phone with them. Many marketers don’t understand internet marketing because they say this is a relationship business and you have to get on the phone to build that trust. But we online marketers know that the relationship can begin before you even speak to your client. This facilitates the union between you and your prospect when they know about you even before you speak.
To get down to it, what does it really take to become an attractive personality? I would definitely recommend that you build up real expertise, so in that way you can differentiate yourself from the so called MLM gurus. MLM is definitely about branding and be sure to create a strong brand of you that makes you irresistible to your prospects.
In the beginning, you are best served by really thinking about your own market and what problems they are trying to solve and solutions they are seeking.
By following these 4 elements of attraction marketing you will start getting people into your system, having them get to know you before you even speak to them and will most likely have something in common with them from the start. So, have a good back story, share a personal story, expose your character flaws, and don’t be afraid to have an opinion and when you are speaking in your blog site or on a video you don’t have to always come up with groundbreaking original content. Report on what is going on and put your own spin on it, state your opinions and you will find that people will indeed be attracted to you.
If you’ve ever been afraid of the phone, nervous about calling leads, or wondered whether it was possible to make a fortune working leads alone, this one proven cold market prospecting method melts away all your doubt and hesitation in a heartbeat. Learn more…