Article marketing can be fun and profitable, but a lot of people are easily fooled into thinking it is easy to do. One very challenging task is having a full-fledged campaign in place that is not performing well. As you know, the article is just the beginning, and you may not know if the problem is with that or somewhere else. Once you can narrow down where the conversion rates drop off, then you will know where to focus. You can get away with more if the content you write in the article is very powerful.

You may know that when Google instituted the update known as Panda or Farmer, article marketing was forever changed. On the post-Panda internet, submitting an article to a major directory is no longer sufficient to get it ranked, as these directories are considered to be mere content farms by the search engines. While you still can submit your articles to directories, this shouldn’t be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. So it’s a good idea to learn as much as you can about content syndication so you can utilize it in article marketing efforts.

The foundation for all quality content emanates from the research that goes into it plus the sources of your research. The majority of article writers rely on other articles that have been published online for their research. As you might expect, this leads to thousands of articles that contain virtually identical information. We advocate going above and beyond the call of research duty. There’s quite a bit of untapped information offline, in books, magazines, newspapers and journals. While it is an obvious inconvenience, doing so will just about guarantee that your content will be highly unique.

Research is an essential aspect of the article writing process, especially when it comes to articles on specialized niche topics. The majority of article writers rely on other articles that have been published online for their research. The expected result is untold numbers of articles that basically say the same thing. We advocate going above and beyond the call of research duty. In order to really provide the very best content, go offline and to your local library to do your research. While it is an obvious inconvenience, doing so will just about guarantee that your content will be highly unique.

No doubt you no all about how much FaceBook marketing has been on fire. What you need to do is search FaceBook with your keywords to find groups to join. So that right there opens up all kinds of possibilities for gaining tons of exposure for your business, and the reason for that is you can publish your articles, unique is best, for these groups. You will be strengthening your brand due to the fact people can see who you are, and then just go from that point onward. The more you treat article marketing as a serious and viable tool for your business, the more you’ll achieve with it. Your mental attitude has a lot to do with what you achieve in many areas. Making an adjustment in your outlook, then, can make all the difference in the results you get from article marketing. Article marketing demands that you learn the right tactics and also implement them on a day to day basis.

James Steele is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his article on zeekler tips and on exfuze scam