Writing articles to promote your products, sell affiliate products, or for search engine optimization purposes is now more common than ever. If you have never used article marketing to promote your products, then you may want to give it a try. Article marketing is quick and easy to do.

Article marketing, when done correctly can pay large dividends. Article marketing can dramatically improve your search engine rankings and this is largely due to the number of back links a good article can provide when distributed across the web. Whether your goal is SEO or some other benefit like selling a product or service, article marketing can help you expand your reach among a targeted audience.

With so much content out on the on the web, . Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted.

Article marketing is actually quite simple. Consider these areas to produce an effective article marketing strategy.

Understand your area fully. Before writing your article you must be comfortable with the subject matter. If the content is a little out of your comfort zone, do some research first. You want to appear as an expert. If you don’t, readers will not see you as such and will seek out other content written by someone more knowledgeable.

Create a writing plan. How are you going to approach your article marketing campaign? Are you going to write a ton of articles in a single sitting and only focus on article marketing for a short period of time? Article marketing is most effective when it is done consistently over a long period of time. Put a schedule together that you can easily follow for writing and distributing articles to major article directories.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit your article to article directories. This is a great way to get your information published quickly and easily. Register with an article directory like Ezinearticles or GoArticles. By doing so, you will have a place to submit your articles and build an author profile. Webmasters use these article directories to find content for their website. Additionally, article directories give you added exposure in a given topic area.

Article marketing is a popular and effective means of achieving expert authority. The most important aspect of effective article marketing is the clear understanding of your desired outcome. Once you have a goal in mind, put together your plan and work towards it. The benefits of article marketing will become very apparent to you in no time at all.