The email marketing list should be the most important component of your internet marketing campaign. The larger your list the more sales you will make. But, you should not simply look at your contact list as a means of making money. Instead, look at your list as an opportunity to build relationships with your customers and potential customers.
Most internet marketers who are in business today were coaxed into the business by an email message. The successful internet marketer of today, opened an email message years ago inviting him/her to sign up for a basic internet marketing course and thus his business started. Today, email messages are still working for internet marketers so if you are not spending time building your list then you need to start.
There are many ways to build your email list, but it all starts with what is known in the internet marketing business as an ethical bribe. You have to give something of value in order for your website visitor to part with their contact information. Most internet users are savvy to the opt-in page routine. They know that if they enter their email address that they will start receiving information. This is why you have to provide something of value on your opt-in page.
You can offer an eBook, a free report, or free newsletter, but whatever you offer it has to be something unique and valuable or else people will not give you their contact information. Ask yourself if you would sign-up for what you are offering for free. If you hesitate in your answer then you have to know that visitors will think twice before giving you their email address.
Once you start to build your list, use it to build relationships. What is so important about relationships you might ask? People would rather buy from someone that they know rather than buy from someone they do not know. When you send out your messages, do not send messages to a group but, to an individual. Speak to the individual in your message and not to the group.
When you send personalized messages to your ?email list? you will start building relationships. The fact is that people want to buy from people they know and not from strangers. Let the people on your list get to know you, the good and the bad.
You need not use your contact list as a substitute for therapy sessions but, share yourself in your messages and people will get to know you. Think of it in terms of having a brick and mortar business like a restaurant. If you have a venue that seats fifty people and each night forty people you know personally come to eat at your establishment, would you have a successful business?
You certainly would be, because you would have an established clientele. If you have a large email marketing list it is like having an established clientele. The larger your list the more people you will have a chance to establish a personal relationship with and remember, people like buying from people they know.
Author Russell Williams: Get the exclusive inside scoop on all you need to know about an email marketing list now in our comprehensive guide to the best internet business
categories: email marketing,internet marketing