Technology blog TechCrunch reported, AOL recently launched a news aggregation site Love.com. The site is still in open beta testing phase, although the line after the beginning of this month, but so far have not attracted media attention, AOL has not publicly announced the launch of this website and AOL have not connected to other websites. However, search engines, as well as through Twitter, Facebook and other sites the user’s word of mouth, the site attracted a week on the 100,000 unique visitors, 350,000, about the theme.

Love.com accessible by visiting the Web site homepage, but the theme of the site have been organized in all the sub-domain. At present, the theme of the site is extremely rich, covering the dog, the Beatles, gender, financial management, rock, hamsters and Barack Obama (Barack Obama) and so on.

The website is operated by Bill Wilson to create the MediaGlow sector, the sector is different from the AOL to create their own brand new content. The contents of the site to automatically collect, mainly through the article Relegence (AOL acquired the company in 2006) collected from third-party websites, video is from YouTube, including Twitter also links to individual pages of information, as well as to other major news sites. This automated mode of collection only a few human intervention.

AOL to Love.com few are talking about, but that will be formally launched later this year, the site and the site’s goal „is to create a theme you like the website of the various groups.“ MediaGlow site will Love.com as „a catch-all theme of the user’s favorite Web site.“ It is said that the site will ultimately provide users with custom features page, which allows users to track their favorite variety of topics.

Love.com had in 2003 introduced the form of individual Web site, and then redirected to Match.com, the latter is a long-time partner AOL.