There are several promotion automation systems available to computerize your online and off-line lead creation and marketing. Basically, marketing automation systems automatically move prospects down the sales funnel. To provide an example of what an automation program is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture – A prospect lands on a landing page that has a form to fill out in exchange for free comps of their area.

2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.

3) Regardless of whether or not the real estate agent has called the prospect yet, the promotion automation system sends out a personal introduction by email that looks like it was from the agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.

7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.

8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.

Depending on your goals, promotion automation systems can be used to warm new leads, drive prospects further down the sales funnel, or even turn good clients into great ones.

Listing leads from the Redx provides real estate agents with a continual list prospective customers.