Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be a cheap way to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. One of the biggest struggles for most businesses is that the pipeline is full of prospects

You can focus on prospecting with individuals who actually want to hear what you can do for them. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Most businesses struggle with inconsistent sales to new prospects. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors.