A Search Engine Optimization Performance Evaluation

Just below I have included 2 positioning reviews for The Affinity Trading Group. To safeguard the privacy of my clients, I erased the keywords and key phrases by which they position for. Nonetheless, I do leave the # of searches as that displays the competition level and overall search valuation. While a good many individuals focus on ranking for substantial volume terms, me personally included, you need to realize that small volume keywords / phrases are equally as good as they do signify a highly defined special demographic as opposed to more generic bigger volume words and phrases and this highly targeted traffic is usually the kind of person that’s particularly interested in that which you have to provide. To that note, keep in mind, my aim will be to position effectively for each one of the desired keyphrases as I do continue to fixate upon those biggies 😉

The initial file is an image snapshot of the review I ran at the conclusion of August. Be aware that my Search engine optimization work with them began at the conclusion of July so this August analysis represents approximately 30 days of Search engine optimization work. In July they ranked for basically a select few keywords with those keywords and phrases ranking over 50 (1 being the initial spot on page 1 and 50 being the bottom position on page 5). So as you will notice, inside a month, I was able to push 14 words into the top 20 careers with 5 of them getting best 10. I don’t include search values on this analysis nevertheless I will mention that their per month query volumes ranged from 1,500 to 22,000.

As I commence a brand-new assignment, I really don’t waste time wishing to position large value keywords. I initially chase the lower level words for a few reasons. 1) They’ll advance speedier thusly allowing you to notice some traffic without delay and 2) The work that is placed into strengthening these lower quantity keywords and phrases will drip down and eventually help the other bigger size keywords / phrases. Correct Seo is similar to building a house. You have to build a solid foundation with lower level keywords and phrases, create your walls with your mid level phrases so that you will have a sturdy structure to hold and maintain your bigger volume phrases (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let’s bounce ahead a few months to the ending of this month (November). After downloading the below rankings review, you can observe that decent movement has been produced. Aside from experiencing more phrases enter into the top one hundred slot, I was fortunate to increase the top 20 number to 36 keywords and phrases (formerly 14) and the top 10 to 23 key words (previously 5). I was moreover able to rank very well for several higher quantity keywords and phrases with one having a competitive 450,000 month to month search volume search term seated nicely on the #11 spot.

The ten to twenty ranking position can be a tough position to move up in as it can certainly sometimes take months for higher size phrases to get from say a #15 to #9 or #10, nonetheless I continue to observe very good success with these phrases and in due time, they should get there. Just like everything else, the closer you reach the top, the smaller amount of area there exists.

Furthermore, it is at this juncture where by Affinity encounters that their traffic ratio has leaned towards the side of search engine traffic meaning that +33% of their traffic is coming from search engines (for the most part Google) whilst the other 2/3 is coming through direct connections and web-site links.

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_Rankings_11-23-2010.pdf

Anthony Nunes helps web sites increase their search engine traffic through his SEO-Search Engine Optimization consulting services. See why he is considered one of the top search engine optimization companies helping sites improve their google search engine rankings.

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